Integrations

Google Ad Manager, Google Display & Video 360, Freewheel, Xandr, Adswizz, Equativ, AdButler, Facebook, Linkedin

License

Connect

Roles

Product Manager - Product Manager / Sales Support / Marketing ; System Administrator

Challenge

In order to configure your connection to external platforms, you will need to synch certain information between the platforms and ADvendio, in order to use features such as targeting Campaign Items or Audience Segments.

During this process, you might ask yourself:

Solution

The following lists all ids which will be imported into ADvendio by the synch feature. We show the type of import you can select from ADvendio, which IDs will be synched and what they are used for.

Google Ad Manager

Type of Import

Synched Information & IDs

ADvendio Features

Inventory

  • Ad Units

  • Placements

  • Teams

  • Inventory Type

Key Value Data / Audience

  • Keys

  • Values

  • Audience Segments (FIRST_PARTY)

  • Audience Segments (THIRD_PARTY)

  • Audience Segments (SHARED)

4.3.4.4 Key Value / Audience (AdServer) Targeting

Targeting IDs

  • Label

  • Device Manufacturer

  • Mobile Device Submodel

  • Mobile Device

  • Browser

  • Browser Language

  • Device Capability

  • Device Category

  • Operating System

  • Operating System Version

  • Bandwidth Group

  • Mobile Carrier

4.3.4.2 Browser, Device, and Connection Targeting

Geo / Technical Targeting Data

  • Postal Code

  • Country

  • Region

  • City

  • State

  • County

  • Neighborhood

  • Canton

  • Province

  • Territory

  • Autonomous Community

  • Airport

  • Department

  • DMA Region

  • Governorate

  • Municipality 

  • Prefecture

  • Union Territory

  • Tv Region

4.3.4.3 Geo and Postal Code Targeting

Video and Content Bundles

  • Video Content

  • Content Bundles

Video Items

4.3.4.7 Video Content Targeting

Video Positions

  • Video Positions

4.3.4.8 Video Position Targeting

Accounts

  • Advertisers

  • Agencies

  • Programmatic Buyers

Google Display & Video 360

Type of Import

Synched Information & IDs

ADvendio Features

Inventory

  • Deals

  • Exchanges

  • Subexchanges

Accounts

  • Advertisers

Geo / Technical Targeting Data

Geo Targeting

Technical Targeting

  • Browsers

  • Device Types

  • Device Category

4.3.4.2 Browser, Device, and Connection Targeting

4.3.4.3 Geo and Postal Code Targeting

Targeting IDs

  • First Party Audiences

  • Third Party Audiences

  • Google Audiences

4.3.4.4 Key Value / Audience (AdServer) Targeting

Freewheel

Type of Import

Synched Information & IDs

ADvendio Features

Inventory

  • Ad Unit

  • Ad Unit Packages

  • Site

  • Site Group

  • Site Section

Video Content

  • Video

  • Video Group

  • Series

4.3.4.7 Video Content Targeting

Accounts

  • Advertisers

  • Agencies

Xandr (AdServer & SSP)

Type of Import

Synched Information & IDs

ADvendio Features

Inventory

  • Publisher

  • Site*

  • Placement

  • Format

  • Inventory Attribute

  • Media Type

  • Media Subtype

  • Technical Attribute

*Sites are also referred to as Placement Groups in the Xandr UI

Geo / Technical Targeting Data

Device Targeting:

  • Device Manufacturer

  • Mobile Device

  • Browser

  • Operating System

  • Brand Company

  • Brand

  • Language

  • Operating System Family

  • Mobile Carrier

Geo Targeting:

  • Country

  • Region

  • City

  • DMA Region

4.3.4.2 Browser, Device, and Connection Targeting

4.3.4.3 Geo and Postal Code Targeting

Key Value Data / Audience

  • Key

  • Value

  • Audience Segment

  • Audience Segment Value

4.3.4.4 Key Value / Audience (AdServer) Targeting

Accounts

  • Advertisers

Adswizz

Type of Import

Synched Information & IDs

ADvendio Features

Accounts

  • Advertisers

Inventory

  • Publisher 

  • Zone

Geo / Technical Targeting Data

Device Targeting

  • Browser

  • Language

  • Tag

  • ThirdPartyAdTagType

Geo Targeting

  • Countries

  • DMA Region

  • ISP

  • MSA Region

  • Region

  • City

4.3.4.2 Browser, Device, and Connection Targeting

4.3.4.3 Geo and Postal Code Targeting

Audience Data (including publisher data, advertiser data and Adswizz offered audience data)

  • Audience Segment

  • Audience Segment Value

4.3.4.4 Key Value / Audience (AdServer) Targeting

[Targeting] of Audience Segment for AdsWizz

Equativ

Type of Import

Synched Information & IDs

ADvendio Features

Inventory

  • Site,

  • Page,

  • Page Group,

  • Pack,

  • Format

  • AdvertiserExclusionCategory

  • InsertionExclusionCategory

Geo / Technical Targeting Data

Geo Targeting

  • Country

  • State

  • City

Device Targeting

  • Browsers

  • Device Types

4.3.4.2 Browser, Device, and Connection Targeting

4.3.4.3 Geo and Postal Code Targeting

AdButler (Available with version 2.148)

Type of Import

Synched Information & IDs

ADvendio Features

Accounts

  • Advertisers

Inventory

  • Publisher

  • Zone

  • Channel

  • VAST Zone

  • VAST Channel

Facebook (Available with version 2.158)

Type of Import

Synched Information & IDs

ADvendio Features

Accounts

  • Advertiser

Audience Segment

  • Custom Audiences

Creative

  • Ad Creative

Device

  • User Device

  • User Os

Geo / Technical Targeting Data

Geo Targeting

  • Country

  • Region

  • City

  • Language

4.3.4.2 Browser, Device, and Connection Targeting

4.3.4.3 Geo and Postal Code Targeting

Image Content

  • Ad Image

Inventory

  • Audience Network Position

  • Device Platform

  • Facebook Position

  • Instagram Position

  • Messenger Position

  • Page

  • Promoted Page

  • Publisher Platform

Video Content

  • Ad Video

4.3.4.7 Video Content Targeting

Linkedin (Available with version 2.164)

Type of Import

Synched Information & IDs

ADvendio Features

Accounts

  • Advertisers

Key Value Data

  • Key

  • Values

4.3.4.4 Key Value / Audience (AdServer) Targeting

Amazon DSP (Pilot Integration, visit this page for more information)

Type of Import

Synched Information & IDs

ADvendio Features

Accounts

  • Advertisers

Advertiser IDs and Names to match them with Salesforce Account Data.

How are IDs stored within ADvendio?

To store this targeting information, ADvendio uses an object called Connection IDs. Connection IDs are reused in many places, for example, to select which part of your inventory you are planning to sell, to select geo, audience or similar targeting criteria or to help with the breakdown of your delivery reports.

A Connection ID contains the following information:

  1. Connection ID Name: The name of the Audience / Site / ID this will also be shown to your users when they for example select targeting criteria

  2. Status: The status of this ID within the external system (Note: that we import all IDs regardless if they are marked as active or inactive, to ensure our import will miss no relevant information)

  3. ID / Legacy ID: The ID used when communicating with the external system, is for example relevant to set targeting criteria for Campaign Items. Some of our integrations still use the legacy ID field, but we’re working on replacing this logic

  4. Connection: To which connection does this ID belong

  5. Site: If a feature requires a direct connection to one of your sites, this can be stored here

  6. Technical Name: sometimes, in addition to the user-visible display name, there is also a technical name used for communication with the external system

  7. Parent ID: sometimes the IDs are in a hierarchy (e.g. regions are listed underneath their country ID), this shows the direct parent

  8. Category / Type: Category and type are used to differentiate the kind of IDs and for which features they are relevant

  9. Active: This checkbox can be used to mark an ID as active for ADvendio. If configured in your Administration Settings, your users will only be able to see and select active IDs in the ADvendio features.

Setup

No specific setup needed