Challenge:

To buy media programmatically via a DSP or Social Media platform from ADvendio, there need to be certain configurations done, for example:

• the time frame

• the overall goal and kpi

• Impression or cost budgets

There is also the option to group a number of buying line items in an order or under a campaign to follow a shared goal or share a budget.

How can these settings be configured in ADvendio and campaigns, orders and line items be created to be sent to a DSP or a Social Media Platform?

Solution:

Configuring Buying Campaigns

Buying Campaigns can be used to configure long term goals like a yearly budget or some shared KPI.

The following things can be configured

• Who the advertiser is

• The start and end date (just leave the end date empty for an unlimited campaign)

• Overall Goal KPI (for example an average CPM of 12.50$)

• Status

Once the campaign has been pushed to an external system, it’s ID will be saved in the Campaign ID field.

A related list shows all Buying Orders belonging to this Campaign:

Configuring Buying Orders

Buying Orders are used for a more detailed planning. Precise goals or budgets can be defined also those can be used to define a shared budget for multiple Buying Items (e.g. Have two line items and define that it’s not important which one spends, as long as both don’t surpass total costs of 5.000$)

Each order will be assigned to a single external system, this way you are able to configure system specific settings on the goals and budgets.

The following things can be configured

• Who the advertiser is

• The parent Buying Campaign (optional)

• Which Connection in ADvendio to use

• The start and end date (just leave the end date empty for an unlimited order)

• A budget of either an amount or a number of impressions (It’s only possible to use one at a time)

• Overall Goal KPI (for example an average CPM of 12.50$)

• Status

Once the campaign has been pushed to an external system, it’s ID will be saved in the Insertion Order ID field. Also if you didn’t use a Buying Campaign, the Campaign ID needs to be saved on the Buying Order object, for ADvendio to be able to properly identify the campaign in the external system.

A related list shows all Buying Orders belonging to this Campaign:

Configuring Buying Items

Buying Items will represent the individual Line Items of an order.

The following things can be configured

• The start and end date

• A budget of either an amount or a number of impressions (It’s only possible to use one at a time, please make sure that you are using the same as configured for the order)

• Bid Amount (the CPM amount used as fix bidding amount)

• Media Format (which format to use, Display, Audio, Video)

• Frequency Capping (please enter the Frequency capping in the following format: X per Y unit; the following units are possible: minutes, hours, days, weeks, months, campaigns

• Status

Once the campaign has been pushed to an external system, it’s ID will be saved in the Line Item ID field. The last submit data and last submit status fields show additional information about when the last submit was started and if it was successful or there was an error.

What can be done, once the configuration is finished?

For configured Campaigns, Orders and Items there are multiple next steps possible:

• Submit them to the DSP / Social Media Platform

• Get delivery and performance data

• Use them for reselling activities

Setup:

Enable a connection to a DSP

To use these features a working connection to a DSP (Google DV360) is required. Learn more about how to configure this connection in ADvendio.

Configure the Mapping of the Advertisers

In order to make sure the correct advertisers are referred from ADvendio, the advertiser ID needs to be entered on the Accounts used. To do this, open the account record and go to the related list External Account IDs

Enter the following information:

External System = Adserver

ID = the ID of the Advertiser in the external system

Active = True