Similar to shopping systems you can configure recommendations for your Sales and Customers to upsell related products. ADvendio offers four types of recommendations:

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Site Recommendations
Placement Recommendations
AdType Recommendations
AdSpec Recommendations

The first three all work similar but on a different product hierarchy level. To create a new record open the object which you like to configure and click on the New button:

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Then enter the recommended record and the triggering record.

The above example will show the user the recommendation News Daily if the User has selected a product of the site Newsweek in the Media Search.

Ad Spec Recommendation

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AdSpec recommendation offers you more options. You can not only link an AdSpec to an AdSpec but also have triggering Sites, AdTypes and Placements which would also offer the user a recommendation.

Don't forget to have your administrator turn on the feature in the 7.2.1 Administration Settings.