Ad spec recommendations help to promote products with a validity period (e.g. Christmas special) and products that fit good to each other for upselling. The recommendation shows the ad sales manager similar ad specs or current special offers triggered by his selection. The ad spec recommendation is a handy feature to sell your ad inventory more effectively. With this feature you are able to push promotions and similar ad specs internally to make more of your ad inventory.
The feature Product Recommendation needs to be activated from your system administrator, it can be disabled again at any time.
Once the feature is enabled the user can start adding items to the basket in the product search. If there exist some product recommendations for any of the products in the basket, the user has the possibility to add some recommended products before the user could start using the media configuration.
Adding items to the basket and start the media configuration:
If there exist product recommendations for some of your items in your basket, a new page shows all recommendations for your basket.
The following page shows all existing product recommendations for your items in your basket. Like the Media Search, the user is able to select recommended items and put them in the basket. If no recommendations are available, the user can directly start with the media configuration.
The following description should explain the structure of the page:
The user can select some of the recommended items, afterwards he could start using the media configuration. To select some recommendations, the user can expand the section Recommended Ad Spec with High, Medium or Low Criteria Correlation and select the corresponding product. After expanding a section, all related and valid ad prices are available. The user could see the description of the recommendation as well as the special discount, if specified.
To select some recommendations please follow these steps:
Note: If you choose some indirect recommendations, you will be redirected to the media search and the recommended filter is prefilled so you can start the search. Afterwards, you can start the media configuration and do not see the recommendation page again. You have always the possibility to get back to the recommendations using the button Show Recommendations or the button R at every campaign item.
The user can use the media configuration to specify for instance period, pricing or targeting. Moreover, the user can now see all available recommendations or see recommendations for single ad specs.
Use the media configuration to configure ad specs:
The user will see a warning message, that changes are not saved when clicking a recommendation button:
Information
Before you continue to the recommendation page, please be aware that all configurations you might have done are only temporary and will be lost unless you click on the Save & OK button.
The user is able to ignore that warning and proceed, save his work and proceed or cancel the process.