Challenge

How to Explore how Campaign Item Surcharges, Discounts, Agency Earnings, and Commissions affect the financial aspects of your media campaigns in ADvendio?

Solution

Discover Campaign Item Surcharges, Discounts, Agency Earnings, and Commissions functionality and impact to gain a deeper understanding of the net and gross values calculation process.

For a more detailed overview of net and gross values take a look at this page 4.2.6.2 Amount Calculation and Discounts.

1. Surcharges

Each Campaign Item can add up to three surcharges to your list price:

  1. Surcharge Sales Price/CPM Surcharge

  2. Surcharge B3

  3. Surcharge B2

You can use Surcharge Sales Price and Surcharge Sales Price % in combination. The same applies to B2 and B3 surcharges. In this case, the percentage will be calculated into the total amount first. Then the absolute value will be added.

Percentage

2. Discounts

For each campaign item, you have the option to set up to four discounts (if enabled by your administrator):

  1. Quantity Discount Custom

  2. Customer Discount Custom

  3. Agency Discount Custom

  4. Special Discount

These discounts allow you to give different discounts for different media types or products or manually allow a rebate in kind. You can also automate setting these using 4.16 How to handle Commitments (Financial Agreements). All of these discounts are used to calculate the Net 1 (N1). Campaign Item Custom discounts overwrite the inherited value from the media campaign. Customer discounts and special discounts allow you to add a name/label to explain the type of discount. 

Version 2.105 and up

You can choose how to input your discount values, either as an absolute amount or a percentage.

Percentage

Absolute Discounts

Version 2.105 and up

Make sure to not mix up the fields with the automatically calculated abs values for your percentage. 

3. Agency Earnings / Agency Commission

ADvendio offers you two fields for your Agency Earnings. The Agency Commission is a picklist field and the Agency Earnings is a percentage field. 

4. Third Party Commission

Each Campaign item allows you to enter a Third Party commission which can be different from the Media Campaigns Third Party Commission. Similar to the discounts the commission values also get inherited to all campaign line items but can be overwritten. Alternatively, the Third Party Commissions can be automatically set if you are using Commitments

TPC Amount

As of version  2.117, N3 used in this formula field is rounded to two decimal places

The TPC Amount field on Campaign Item is used for the Accounting Record Creation processes. This is a formula field which is N2 - N3.