The connection between ad specs and ad server IDs is necessary if you work with an ad server integration. The assignment of IDs to ad specs makes it possible for the two systems, ADvendio.com and your adserver, to communicate unambiguously. There are two possibilities how to assign an ad server ID to an ad spec. The first option is to use the Ad Specs & Rates Manager. The second option works with the ad spec record and its related lists.
AdServer IDs for example represent targeting criteria from your AdServer. These can be different things, for example on which Site / Ad Unit will your Ad appear or for users from which countries. If you assign them to your Ad Spec, these criteria will be used as preconfiguration. Every Campaign Item created from this Ad Spec, will automatically use these criteria and submit them to the AdServer. Your Sales Reps won't have to manually reselect them in the Media Configuration. This can have the following advantages for you:
Currently, these assigned Targeting Criteria, will always be pushed with Campaign Items, created from that Ad Spec. There is no way to manually remove them for some Campaign Items.
Assigned AdServer IDs will not be displayed as targeting criteria on quote and invoice PDFs.
If you want to assign anything other than inventory targeting, you will need to manually create the assignment records, as the Ad Specs & Rates manager currently only shows inventory targeting IDs.
The first option, which is more straight forward, is the Ad Specs & Rate Manager. Not only are you able to create new ad specs with this tool but also to edit existing records.
Navigate through the tree structure to find the ad server ID you are looking for.
Even if the selected ad server ID will not be displayed in the Ad Specs & Rates Manager, the process has been successful. You can check by opening the ad spec's record. There, you are also able to delete the ad server ID.
Open an ad spec record. Under the related list AdServer ID AdSpec Assignments, you are able to add an ad server ID to the particular ad spec. To do so, click the New button.
It is now required to enter an AdServer ID. If you use the look-up function, you will be shown a list of possible AdServer IDs. Choose one and click Save.
The Exclude checkbox allows you to differentiate between including or excluding the specified Adserver ID. The section gives you a few best practices for the use of targeting exclusions.
Pay attention, that the Salesforce Lookup does not filter for a specific AdServer. If you have multiple AdServers in use,
Please keep in mind that it does not make sense in every case to exclude targeting.
Take a look at the following Wiki section to learn more about the use of exclusions: 22.214.171.124 How to exclude Targeting Criteria - Supported Targeting Combinations.