If you change the document type of your media campaign the second page of your PDF will be labelled accordingly.
The standard options are
For example if you select Order Confirmation
your PDF will have the headline: Order Confirmation
Additionally you can have your administrator "activate" the three ADvendio Workflows to automatically change the Field Document type depending on the Probability (%) using the following rules:
More information here: 7.5.5.5 Automate setting the Document Type.