AdSpecs build your products which you sell to your customers. To create new ad specs, use the Ad Specs & Rates Manager or for mass data creation the 3.4 Inventory and Rates Manager. With these tools, it is easy to generate new ad specs which contain all the information you need for an unambiguous product list, including pricing information. If you work with an ad server integration, you need to have a product identical to the one you now create in ADvendio.com available in your ad server. To enable the communication between ADvendio.com and your ad server, you are able to assign the ad server ID to the newly created ad spec. If you are not familiar with the ADvendio data structure yet, please read the more detailed explanation here 3. Inventory Management.
Please note: Creating an ad spec in ADvendio.com does not result in the creation of an identical ad unit in your ad server.
Open the App Launcher and type Ad Spec ... and select the Ad Specs & Rates Manager. Alternatively in Classic either click on the All Tabs menu and open the Ad Specs & Rates Manager or go to the Overview Tab and open the Ad Spec and Rates Manager from the Inventory Management section.
Every ad spec consists of the three parameters site, placement and ad type.
If you select one value from one of the three pick-lists, the selection of the other two parameters will be limited to options available to the already chosen value. If you start from scratch with ADvendio.com, it is necessary to create sites, placements and ad types first. You can either use the green plus buttons here (see step 2 below).
If you have picked one value from each pick list, click Create/Open Ad Spec to generate a new ad spec. In case you want to restart the ad specs & rates manager, click Reset. As a result, all pick list values will return to their default value - the first entry of the pick list.
Please note: As long as the ad spec has not been saved, it will be dismissed if you change a value of the three parameters in the top section of the Ad Specs & Rates Manager.
In case the combination of values (site, placement and ad type) has already been created, you see rate information in the lower half. For information on how to edit an existing ad spec, please see "Edit Ad Spec".
The next step is to provide rate information. You can assign multiple rates to one ad spec.
If an ad spec should be assigned different prices depending on the requested quantity, use rate steps to provide the necessary pricing information.
When you work with an ad server integration, assign the ad server's ID to the new ad spec. Click the button Edit AdServer ID. A new window opens, displaying available ad server IDs.
The new window shows a tree structure of ad server IDs.
If all information has been entered, click Save to make the new ad spec available for the use in media campaigns. Click on the button Cancel if you wish to return to the first page of the Ad Specs & Rates Manager.