Industries help you to classify your ads in order to avoid competing ads affecting each other. FreeWheel offers different possibilities for the use of Industries.
To exclude specific Industries for ads please use the feature as described in this article: 4.2.12 Exclusivity of Brands and Industries (FreeWheel).
You can select an Industry for your Advertiser in FreeWheel. This Industry will be inherited to all Campaign Items (in FreeWheel called Placements) which are connected to the Advertiser.
If you want to set an Industry for items which do not have an inherited Industry or if you want to overwrite the inherited Industry you can set it from ADvendio: