Sales Goals allow you to plan and track either sales goals (for bonus calculation or forecast revenue) per sales representative or enter Site Goals to plan a budget per site irrespective of the sales rep. This feature allows you to compare these planned values to the real accrued revenue. Additionally you can split this attained revenue (i.e. to calculate commissions) between media campaign team members.
You can match the revenue against your sales goals, per sales rep by, period, site, media and if applicable for each publication date depending on your needs.
Make sure your administrator has 7.2.5 Setup Sales Goals or Site Goals before you use it.