In order to create a unique Campaign item name for your ADServer that still looks nice on the Offer and your invoice documents, you have the option to use the field "AdServer Name". If this field is in your layout or even in the Media Config you can manually make the line item name unique and write anything that helps you identify it later in the adserver.
Ideally, have your Administrator create a workflow and field update 7.4.1 Create Workflows to automatically write a unique identifier into that field which then gets transmitted to the Adserver instead of the Campaign item name.
1. Ad Server Naming Convention
In order to make the line item name within the ad server unique, you need to come up with a naming convention that could be by adding the salesforce id or other to the ad spec name or a numbering system.
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