To create new ad specs, you can use the Ad Specs & Rates Manager. With this wizard, it is easy to generate new ad specs that contain all the information you need for an unambiguous specification, including pricing information.
If you have an ad server connected, you will need to have an identical product available in your ad server. To enable the communication between ADvendio.com and your ad server, you need to assign an ad server ID to the newly created ad spec. Please note: Creating an ad spec in ADvendio.com does not result in the creation of an identical ad spec in your ad server. |
Open the App Launcher and search for the Ad Spec & Rates manager. Alternatively use the Overview Tab and find the Wizard under Inventory Management.
Every ad spec consists of the three parameters:
If you select one value from one of the three pick-lists, the selection of the other two parameters will be limited to options available to the already chosen value. If you start from scratch, it is necessary to create sites, placements and ad types first. You can either use the green plus buttons here (see step 2 below) to create sites, placements and ad types.
If you have picked one value from each pick-list, click on Create/Open Ad Spec to generate a new ad spec. In case you want to restart the Ad Specs & Rates Manager, click Reset. As a result, all pick-list values will return to their default value - the first entry of the pick-list.
Please note: As long as the ad spec has not been saved, it will be dismissed if you change a value of the three parameters in the top section of the Ad Specs & Rates Manager.
In case the combination of values (site, placement and ad type) has already been created, you see rate information in the lower half. For information on how to edit an existing ad spec, please see "Edit Ad Spec".
The Ad Specs & Rates Manager is the best place to enter pricing information. Here, you can assign different prices to different billing categories and rate cards.
If an ad spec should be assigned different prices depending on the requested quantity, use rate steps to provide the necessary pricing information:
If you have integrated an ad server, assign the ad server's ID to the new ad spec.
Click the button Edit AdServer ID. A new window opens, displaying available ad server IDs.
The new window shows a tree structure of ad server IDs.
If all information has been entered, click Save to make the new ad spec available for the use in media campaigns. Click on the button Cancel if you wish to return to the first page of the Ad Specs & Rates Manager.
Please note: We offer an initial mass import of your complete inventory (see lesson 'Import Ad Specs with Product Matrix' in the Inventory Management section).