As of version 2.119, you can now configure custom probability for you Media Campaigns. Within ADvendio each Media Campaign stage corresponds to a Probability %.

The Media Campaign's probability will be calculated automatically after you have saved the new stage. The default probabilities for the available stages are as follows:

• First contact - 5%

• Initial Offer (w/o request) - 10%

• Stage 20% - 20%

• Stage 25% - 25%

• Alternative quote - 30%

• Stage 40% - 40%

• Offer on Request - 50%

• Stage 60% - 60%

• Showed interest - 70%

• Stage 75% - 75%

• Positive Feedback (Agency/Advertiser) - 80%

• Stage 90% - 90%

• Booked - 100%

• IO received - 100%

• Out of date - 0 %

• Offer denied - 0 %

However, you can configure your own custom probability using the Custom Probability field on Media Campaign. This field will be respected by the Probability (%) formula field and can be automatically populated using a workflow rule or custom trigger. Please see the example below.

For example, as a company you do have a probability of 40% for your Media Campaigns, but a 50% probability. Then, in order to automatically set your probability to 50% when default stage Stage 40% is used, you can create the following workflow rule:

• Create a Workflow Rule for the Media Campaign field stage, where the field equals Stage 40%

• Then add a Workflow Action to update the field custom probability field to 60% when your Media Campaign is at Stage 40%, this will automatically update the probability (%) formula field

• Then whenever you set the stage of your Media Campaign to Stage 40%, your workflow is triggered and sets your probability to 60%