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Set up Contending Line Items & Sell-Through Reports in Google Ad Manager

Set up Contending Line Items & Sell-Through Reports in Google Ad Manager

The Contending Ads Button (Visualforce page) and Sell-Through Report features were discontinued at the end of 2024.

Challenge:

It can be difficult to efficiently gather and integrate information about contending line items or sell-through from Google Ad Manager into your ADvendio system.

Solution:

We've introduced new reporting features that retrieve this information directly from Google Ad Manager and seamlessly integrate it into your ADvendio system. With these new features, setting up and managing your campaign item will be easier than before. Follow the steps to get started:

 

1. Insert the Contending Line Item Button

Contending Ads Button (visual force page) feature was discontinued at the end of 2024

  • Open the Campaign Item Layout. 

  • Find the Button Contending Ads under Buttons and drag them onto your page. 

  • Save the layout.

  • If you like to run the report push the button now in the layout. A report similar to this will open:
     








2. Add the Sell-Through Visual Force Page

Open your Campaign Item Layout. 

  1. Create a new section or use an existing section within your layout.


  2. Find the SellThroughReport under VisualForce Pages and drag it onto your section.


  3. Set the properties of your Visual Force Page by clicking on the little wrench icon. 


  4. Save the layout.


  5. Run the report by clicking on the Run Report button in the layout.




  6. The result might look similar to this:

  7. You can customize the following Custom Labels you find in the Setup under Create → Custom Label, search by Category "SellThroughReport".

    • ButtonRunReport

    • SellThroughReportTitle

    • SellThroughReportResult

    • SellThroughImpressionAxisLabel

    • SellThroughRateAxisLabel

    • SellThroughTimeAxisLabel

    • SellThroughImpressionAvailable

    • SellThroughImpressionForecasted

    • SellThroughImpressionReserved

    • SellThroughRate



Please notice that before you can use this feature the a campaign item needs to be linked to GAM by Ad Id. That means that you must submit the line item to GAM successfully before you will get any data back.