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[Set up connection] of Equativ in ADvendio

[Set up connection] of Equativ in ADvendio

Owned by Former user (Deleted)
Last updated: 2023-12-29 by Former user (Deleted)
4 min read

Challenge

Can you successfully integrate ADvendio with Equativ AdServer to ensure seamless transfer of Campaigns and Campaign Items, and automate the delivery data for accurate invoicing?

Solution

In order to perform that, set up your Equativ(Smart) Connection in ADvendio and follow the steps below:

Equativ Login Record creation

Attention:

The reporting feature of Equativ only support 30 days as reporting time frame in the default configuration. You will need premium reporting enabled in order for the ADvendio Delivery Report features to work properly.

Otherwise it might be that they are ending in an error message: “Error while creating the report, HTTP/1.1 403” when using the delivery reports in ADvendio.

Please contact your Equativ Account manager for more information.

 

Go to Overview - Connections, and create a new Equativ record. Please make sure that you:

  1. Request a REST API login. Make sure this REST login will have administration rights to create campaigns and insert flights in Equativ (your normal GUI Equativ login will not work here).

  2. Enter these login credentials as username + password, as well as the additional username and additional password.

  3. Enter your network ID, which you fill into the corresponding field in the login record. If you don't know your network ID, ask your Equativ consultant.

  4. Please enter the required Advertiser-Group-ID in the field "ADvendio__AdvertiserGroupID__c" in Object "ADvendio__AdServer_Login__c". 



Advertiser and Agency REST API

If you are using the REST API (Representational State Transfer Application Programming Interface), we will create the Advertiser as a "Direct booking Customer".

If you like to enter the IDs manually, create a new record and enter data as follows:

  1. For Advertiser: 

    • Field  "External Account ID Name " = ID, 

    • "Advertiser" linked to the Account, 

    • the "Agency" reference is empty, 

    • "Connection" is set to the correct Equativ login.

  2. For Agency: 

    • Field  "External Account ID Name " = ID, 

    • Advertiser" and "Agency" both refer to the same Agency Account,  

    • "Connection" is set to the correct Equativ login.

For all older versions, please upgrade! 

 

To book media campaigns, please pay attention to the following cases:

  • Advertisers without Agency: 

    • Leave the field "Agency" in your Media Campaign empty or enter the Advertiser twice (for in-house agencies)'

  • Advertiser with Agency:

    • Enter "Account" and "Agency" in your Media Campaign appropriately.

Please enter the required Advertiser-Group-ID in the field "ADvendio__AdvertiserGroupID__c" in Object "ADvendio__AdServer_Login__c".

You find this in your Equativ UI if you open any Advertiser (from advertisers list), and look at the group ID (e.g., XGroupeID GET parameter) which is part of the URL.

How to handle Special Characters in Account Names

 

The Equativ UI and APIs don’t support many special characters.

The authorized characters are: - . _ + â [] ' & (any letter) (any number).

When the user submits an Advertiser Name which contains forbidden characters, the Equativ API will show an error message.

To be able to cope with this issue, we have introduced a new field Advertiser Name.

The users need to change the Advertiser name by removing any unsupported characters (by providing an alternate version of the name) and they can use the Advertiser Name field to store the original Advertiser name that contains the forbidden characters for internal use.

Equativ Inventory Setup Ad Type

Make sure to fill out the Format ID(s) separated by a semicolon:

  1. Format ID(s) (Object AdType) and 


     

  2. AdServer IDs (Object AdSpec). You can also select your multiple format IDs here by selecting an AdServer IDs of Type Format in the AdServer ID AdSpec Assignments related list