Starting with ADvendio Version 2.78 you can use brands to group your sites or mediums better. This will allow you an extended reporting to classify sites or journals by brand. Use this feature if have related publications or services that belong to the same brand but are separate sites. They can also belong to different media types, ie. digital, print and tv. 

An example would be the USA Today brand:

Which all refer to the Brand: USA Today:

To edit and Brand - navigate to the Overview Tab and open the Brands object. Create your Brand and then link it in the lookup field of your site. Make sure your administrator has adjusted the layout accordingly.