3.1.4.4 Billing Categories

You have the option to use a variety of billing categories in ADvendio. Make sure to use only the ones which are supported by your AdServer. Check out the mapping here 7.3.12 Technical AdServer Mappings. Please also take a look at 3.6 Packages and their distribution type variations.

Type

Total Amount B3

Billing category

Validation when editing Campaign Items*

Equativ
(SMART)
Mapping to

Google AdManager

Mapping to

Xandr
Mapping to

FreeWheel
Mapping to

Type

Total Amount B3

Billing category

Validation when editing Campaign Items*

Equativ
(SMART)
Mapping to

Google AdManager

Mapping to

Xandr
Mapping to

FreeWheel
Mapping to

Cost per Clicks

Clicks x
SalesPrice

CPC

Quantity has to be an integer



CPC

CPC

Flat Rate

Cost per Orders

Orders x
SalesPrice

CPO

Quantity has to be an integer

CPD

CPD

Fixed Fee (Cost per day)

Flat Rate

Cost per Lead

Leads x
SalesPrice

CPL

Quantity has to be an integer

CPD

CPD

Fixed Fee (Cost per day)

Flat Rate

Cost per Action

Actions x
SalesPrice

CPA/CPX

Quantity has to be an integer

CPA/CPX

-

-

Flat Rate

Cost per Mille (1000 Impressions)

SalesPrice x
AIs/1000

CPM

Quantity has to be an integer

CPM

CPM

CPM

CPM

Fix price

Quantity x
SalesPrice

Fixprice





CPD

Fixed Fee (One time allocation)

The allocation date will be set to one day after the Campaign Item end date.

Flat Rate

Cost per Days

Days x
SalesPrice

CPD





CPD

Fixed Fee (Cost per day)

Flat Rate

Cost per Weeks

Weeks x
SalesPrice
(pro Woche)

CPW



CPD

CPD

Fixed Fee (Cost per day)

Flat Rate

Cost per viewed Impressions

SalesPrice x
viewed AIs/1000

vCPM

Quantity has to be an integer



Google AdManager: Make sure to use the fields

  1. SecondaryGoalType_c in Object Ad_Type (The type of the secondary goal for a campaign item. It defines the period over which the goal for a campaign item should be reached.)

  2. SecondaryGoalQuantity_c in Object Campaign_Item (The quantity of the secondary goal for a campaign item. It defines the goal number of impressions for the campaign item to be reached.)

which will be mapped to the impression limit in Google AdManager. This works similarly to Goal Type and Goal Percent.

vCPM

Flat Rate

Cost per Month

Months x
SalesPrice

CPMo



CPD

CPD

Fixed Fee (Cost per day)

Flat Rate

Cost per Mille per Second

SalesPrice x AI x
Seconds/1000

CPMSec

Quantity has to be an integer

CPD

CPD

Fixed Fee (Cost per day)

Flat Rate

Cost per Year

Years x
SalesPrice

CPY



CPD

CPD

Fixed Fee (Cost per day)

Flat Rate

Cost per completed View

Completed Views x
Salesprice

CPCV

Quantity has to be an integer

-

CPM

VAST Completion Rate = 100% is used from Google AdManager Video Modul.

CPCV

Only supported for ALI Line Items with Ad Type > Product Type “Video”.

CPCv will be only displayed when the billing type is explicitly set to CPCv.

CPM

Administrators can use the overbooking factor on the ad spec to make sure a higher number of impressions will be pushed as goal. (as no. of impressions will generally be a lot higher than the number of completed views).