3.1.4.4 Billing Categories

You have the option to use a variety of billing categories in ADvendio. Make sure to use only the ones which are supported by your AdServer. Check out the mapping here 7.3.12 Technical AdServer Mappings. Please also take a look at 3.6 Packages and their distribution type variations.

Type	Total Amount B3	Billing category	Validation when editing Campaign Items*	Equativ (SMART) Mapping to	Google Ad Manager Mapping to	Xandr Mapping to	FreeWheel Mapping to

Type	Total Amount B3	Billing category	Validation when editing Campaign Items*	Equativ (SMART) Mapping to	Google Ad Manager Mapping to	Xandr Mapping to	FreeWheel Mapping to
Cost per Clicks	^{Clicks x} ^SalesPrice	CPC	Quantity has to be an integer		CPC	CPC	Flat Rate
Cost per Orders	^{Orders x} ^SalesPrice	CPO	Quantity has to be an integer	CPD	CPD	Fixed Fee (Cost per day)	Flat Rate
Cost per Lead	^{Leads x} ^SalesPrice	CPL	Quantity has to be an integer	CPD	CPD	Fixed Fee (Cost per day)	Flat Rate
Cost per Action	^{Actions x} ^SalesPrice	CPA/CPX	Quantity has to be an integer	CPA/CPX	-	-	Flat Rate
Cost per Mille (1000 Impressions)	^{SalesPrice x} ^AIs/1000	CPM	Quantity has to be an integer	CPM	CPM	CPM	CPM
Fix price	^{Quantity x} ^SalesPrice	Fix price			CPD	Fixed Fee (One time allocation) The allocation date will be set to one day after the Campaign Item end date.	Flat Rate
Cost per Days	^{Days x} ^SalesPrice	CPD			CPD	Fixed Fee (Cost per day)	Flat Rate
Cost per Weeks	^{Weeks x} ^SalesPrice ^{(pro Woche)}	CPW		CPD	CPD	Fixed Fee (Cost per day)	Flat Rate
Cost per viewed Impressions	^{SalesPrice x} ^{viewed AIs/1000}	vCPM	Quantity has to be an integer		Google AdManager: Make sure to use the fields SecondaryGoalType_c in Object Ad_Type (The type of the secondary goal for a campaign item. It defines the period over which the goal for a campaign item should be reached.) SecondaryGoalQuantity_c in Object Campaign_Item (The quantity of the secondary goal for a campaign item. It defines the goal number of impressions for the campaign item to be reached.) which will be mapped to the impression limit in Google AdManager. This works similarly to Goal Type and Goal Percent.	vCPM	Flat Rate
Cost per Month	^{Months x} ^SalesPrice	CPMo		CPD	CPD	Fixed Fee (Cost per day)	Flat Rate
Cost per Mille per Second	^{SalesPrice x AI x} ^Seconds/1000	CPMSec	Quantity has to be an integer	CPD	CPD	Fixed Fee (Cost per day)	Flat Rate
Cost per Year	^{Years x} ^SalesPrice	CPY		CPD	CPD	Fixed Fee (Cost per day)	Flat Rate
Cost per completed View	^{Completed Views x} ^Salesprice	CPCV	Quantity has to be an integer	-	CPM VAST Completion Rate = 100% is used from Google AdManager Video Modul.	CPCV Only supported for ALI/GDALI Line Items with - Ad Type > Product Type > “Video” - Only GDALI Line Items display Budget ‘Complete’ in Xandr UI Available from version 2.170 See more information on Guaranteed outcomes work for CPCv here	CPM Administrators can use the overbooking factor on the ad spec to make sure a higher number of impressions will be pushed as goal. (as no. of impressions will generally be a lot higher than the number of completed views).
Cost Per Hour	Total time spend by the User to view the ad and Portion of the ad in the in view	CPH		-		-	-