6.7 Publisher Payout

Publisher Payouts (PP) help you to:

1. manage your contracts with third-party publishers (explained on this page) and to 

2. generate credit notes based on delivery numbers and sold inventory.

To use it, ask your administrator to configure the feature 8.4.2 Setup Publisher Payout

Overview

Manage Contracts and Conditions

Create a Publisher Payout Contract

To create and manage Publisher Payout Contracts you go to the Publisher Payout Contracts object (App Launcher - Publisher Payout Contracts). Before adding one or many contracts you need to have created an account record for your publisher.

• Enter your Contract name

• Define a validity period

• Select the account

• Select the payment interval.

• Pick the stage: Draft/In negotiations/ Closed Won/Closed Lost

• Add the Business Type if needed. This will match the business type on your Media Campaign.

At a later stage, you can:

• Check the Approved Checkbox - or add an approval workflow to this.

• Don't activate immediately, add the conditions first! 

Click the save button.

Open

Create Conditions for your Contract

Conditions describe for which sold inventory and under which "conditions" you will have to pay the third-party publisher. For each contract, you can create as many conditions as you like.

A condition contains three things. 

1. Matching Criteria for your inventory to determine which Campaign Items will be applicable for the condition.

2. For conditions based on Delivery Data / Enhanced Delivery Data (version 2.89 and up) from your AdServer, which Ad-Units/Sites will be counted.

3. The remuneration type for your third-party publisher. Options:

   • a revenue share

   • or a payment based on the number of units sold 
     
     

Open

Steps:

1. To create a condition click on the new button on the Publisher Payout Condition-related list

2. A condition is always connected to a Publisher Payout Contract

3. As matching Criteria, you can set a specific Site, Placement, Ad Type or Ad Price or use a global Picklists Media Type, Media Segment and Media Differentiation for a more broader classification of your inventory.

4. Select the revenue settings.

Click the save button.

 Assign AdServer Ids to Conditions

Conditions will later automatically be matched to

• Delivery Data (default - example on the left) or

• Enhanced Delivery Data (example on the right) if your business requirements are not met using the standard Delivery Data.

 Your Administrator has to check the Enhanced Delivery Checkbox when 5.3.2 Scheduling Delivery Data Reports and additionally turn on Use Enhanced Delivery Data for Publisher Payout (PP) first in the 7.2.1.1 Administration Settings.

To assess the revenue of your third-party publishers based upon Delivery Data from your AdServer you need to connect the condition to all applicable AdServer IDs. Then only the delivered quantities are counted. The system also automatically calculates the right share on the invoiced amount in case of for example over delivery. You have two options.

1. Do this manually or

2. use the "Assign AdServer" - IDs Button. 
   
   

3.1 Manual Steps

1. Click on the new button on the Publisher Payout AdServer ID Assignment-related list in your condition.

2. Select an AdServer ID from your Inventory (e.g. an Ad-Unit) and click on save.

3.2 Assign AdServer ID Wizard

Click on the button in your Condition record. After selecting your AdServer Login and Category click the filter button

• Only AdServer Ids of Category Geography and Type Country are visible

• Only AdServer Ids of Category Devices and Type Device are visible

• Only AdSever Ids of Category Inventory Data and Type; Ad Unit, Website, Site Section, Publisher, Zone, Page and Page Group 

Select your inventory items and hit save. You will receive the green status bar which tells you how many records have been created. 

Result

The automatically created new record will be shown in the related list of "Publisher Payout AdServer Id Assignments":

Exclude AdSpecs

If you have exceptions to the above set-up conditions you have the option to exclude individual AdSpecs by setting the "Exclude from Publisher Payout" checkbox in the record:

Activation

Now you can activate your Publisher Payout Contract and move on to 6.8.1 Calculate and Issue Credit Notes.

When Third-Party Commission TPC Revision Extension feature apply?

• This feature changes TPC % and applied TPC Commitment Conditions for (partly) invoiced Campaign Items.

• It will not work when the new feature invoice item cancelation is in use!

• Works only for Basic Commitments! Don’t use it when Advanced Commitments are enabled!