4.11.2 When to use the Optimizer (Use Cases)

We recommend to use the Optimizer to track any changes you like to apply to a running Media Campaign, a partially or fully invoiced Media Campaign or a Campaign Item which has been used in finance relevant process (such as the Accounting Record Creation Processes) . Using the correct Optimizer source will guarantee that your data is valid and consistent, including your finance records.

Change a "running" Campaign

Change of

Limitations

Activate Optimization
Run-time
  • Change the "From" or "Until" date of a line item.
  • From date of a started position can't be changed. 
  • From date should be before until date.
  • Optimized version created/updated.
  • Optimizing Change for Start and/or End date is getting created.
  • Original item is getting adjusted.
  • Cancellation item created.
  • Optimized item created.
Quantity
  • Change the quantity to sell more or less than planned. 
  • Amount balance and new Amount is getting calculated and displayed.
  • Optimized version created/updated.
  • Optimizing Change for Quantity is getting created.
  • Original item is getting adjusted.
  • Cancellation item created.
  • Optimized item created.

Targeting

  • Adjust any targeting value
  • Optimized version created/updated.
  • Optimizing Change for respective Targeting is getting created.
  • Original item is getting adjusted.
  • Cancellation item created.
  • Optimized item created.
Add a new Line Item
  • Select a new AdPrice/AdSpec
  • Optimized version created/updated.
  • Optimizing Changes for all fields of new item created
  • Optimizing Changes for all other items created.
  • Amount balance and new Amount is getting calculated and displayed.
Cancel a Line Item
  • Click on the cancel button of the item to take this out of your media campaign. 
  • Optimized version created/updated.
  • Quantity = 0
  • Amounts = 0
  • BillingStatus = BillingStatus.STATUS_CANCELED
  • The item cannot be edited/optimized in any other way
  • Original item is getting adjusted.
  • Cancellation item is getting created.
  • Invoice cancelled.
  • The Ad ID of your digital line item gets copied to the "new" so that you can stop the position in your AdServer straight from ADvendio.
Package-Components
  • This is only possible for the Optimization type Reactive.
  • Change any value of a single Package Component (leave all other components unchanged)
  • Optimizer Version created/updated
Just one package component of any package type
  • without changing the other package components of this package.
  • Optimizer Version created/updated
  • The correct amount of package components are created for the new version of the optimized package. (must be the same amount as the original package)
Cancel a Prorated Package
  • Optimizing Changes for Cancellation of Prorated Package
  • Original Prorated Package is getting adjusted.
  • Cancellation Prorated Package is getting created.
  • The Ad ID of your digital line item gets copied to the "new" so that you can stop the position in your AdServer straight from ADvendio.

Changes on a "running" Package

  • For a Package with linear or individual distribution all above mentioned changes will be done no matter if components are displayed on PDFs or not.

Changes on an Invoiced Campaign Item or a Campaign Item used in the Accounting Records Creation Processes

  • For an Item which has been partly or fully invoiced, any optimizing changes, such as changes to discounts, quantities or any other financial relevant information, need to be carried out through an Order Amendment
  • For an Item which has been used in the Accounting Record Creation processes, any optimizing changes need to be carried out through an Order Amendment