Enhanced Delivery Data are an additional report you can configure in ADvendio. Enhanced Delivery Data is used to display more detailed information about your items' performance and delivery.
The latest release of version 2.162 EDD will offer more detailed information while using fewer files. You can now request multiple types of information in a single report, like Inventory and Country data, which makes reporting easier.
You can for example import the following information:
A breakdown by inventory and by the country of the visitor (only for GAM, introduced with the version 2.162 release)
A breakdown of the delivery of your item by device type used
A breakdown by the country of the visitor
More detailed information on which placement/site section is delivering what (The default site-based delivery data only use Top Level Domains)
For Freewheel: A breakdown of which Video is delivering in combination with which Site.
These reports are not imported into ADvendio by default, you will have to enable and configure them first! See below for the different steps to configure this feature.
How to activate the feature
Please ask your administrator to set this up for you.
Due to limitations in the reporting API, the delivery reports will only import data up to 3 years in the past starting on the first of the next month (three years back) up to the current date. Example: If today was the 23rd of April 2019 the import will start running from 1st May 2016. If you like to configure Campaign items with a runtime longer than three years please use the split function to create multiple Campaign Items in order to ensure correct delivery numbers.
Please also take note that when doing the Enhanced Delivery Data import only 100 positions are looked at to check for errors. Up to 10 errors will be shown to you on the status page linked in the received mail. To find the error messages for all items please have a look in Salesforce at Setup > Bulk Data Load Jobs.
Planned Deprecations for Enhanced Delivery Reports
To constantly improve our features and services, we’re removing unused or complex logic. For our upcoming release in November 2023, we will be removing certain imports from the Enhanced Delivery Data feature. The change will affect the following:
The import of detail criteria for Google AdManager (All other breakdown types, Inventory, Geo, Device & Key Value will still be supported!)
The possibility to filter for specific Keys, when importing Enhanced Delivery Data for Keys&Values