5.3.6 Enhanced Delivery Data (EDD)

Owned by Former user (Deleted)
Last updated: 2024-04-09 by Daniel Yañez
3 min read

Version 

2.161

Supported AdServers

Google AdManager, Xandr, Adswizz, Freewheel

Overview 

Enhanced Delivery Data are an additional report you can configure in ADvendio. Enhanced Delivery Data is used to display more detailed information about your items' performance and delivery.

The latest release of version 2.162 EDD will offer more detailed information while using fewer files. You can now request multiple types of information in a single report, like Inventory and Country data, which makes reporting easier.

 

You can for example import the following information:

  • A breakdown by inventory and by the country of the visitor (only for GAM, introduced with the version 2.162 release)

  • A breakdown of the delivery of your item by device type used

  • A breakdown by the country of the visitor

  • More detailed information on which placement/site section is delivering what (The default site-based delivery data only uses Top Level Domains)

  • For Freewheel: A breakdown of which Video is delivering in combination with which Site.


These reports are not imported into ADvendio by default, you will have to enable and configure them first! See below for the different steps to configure this feature.

How to activate the feature

Please ask your administrator to set this up for you. 

  1. Navigate to the scheduler page and check the checkbox under monthly settings. Read more details here 5.3.2 How to schedule and manage Delivery Reports / Programmatic Data Imports from AdServers, SSPs, DSPs (New interface).

  2. "Enable Site-based Delivery Data" needs to be switched on in the 7.2.1.1 Administration Settings.

  3. Please read 5.3.5.1 Filter Settings for Enhanced Delivery Data (EDD) and consider these steps so that the feature can run optimally.

    1. For FreeWheel, please read 7.3.7.2 How to configure Delivery Data Imports from FreeWheel to ADvendio on how to configure the report.

  4. Detailed information for 5.3.5.2 Enhanced Delivery Data Mapping (Xandr)  and 5.3.5.3 Enhanced Delivery Data Mapping (Google Ad Manager)

  5. Check out the 5.3.5.4 Enhanced Delivery Data Use Cases.

Time frame

Due to limitations in the reporting API, the delivery reports will only import data up to 3 years in the past starting on the first of the next month (three years back) up to the current date. Example: If today was the 23rd of April 2019 the import will start running from 1st May 2016.
If you like to configure Campaign items with a runtime longer than three years please use the split function to create multiple Campaign Items in order to ensure correct delivery numbers.

Error display

Please also take note that when doing the Enhanced Delivery Data import only 100 positions are looked at to check for errors. Up to 10 errors will be shown to you on the status page linked in the received mail.
To find the error messages for all items please have a look in Salesforce at Setup > Bulk Data Load Jobs.

Planned Deprecations for Enhanced Delivery Reports

To constantly improve our features and services, we’re removing unused or complex logic. With the release in November 2023, we will be removing certain imports from the Enhanced Delivery Data feature. The change will affect the following:

  • The import of detail criteria for Google AdManager ( All other breakdown types, Inventory, Geo, Device & Key Value will still be supported!)

  • The possibility to filter for specific Keys, when importing Enhanced Delivery Data for Keys&Values

More information on how these imports were used can be found here 5.3.5.1 Filter Settings for Enhanced Delivery Data (EDD).