Challenge

Uploading creative files for campaign items to prepare them for delivery.

Solution

Ad Material Management componenthttps://advendio.atlassian.net/wiki/spaces/SO/pages/3271327745/4.20.1.2+Key+Value+and+Audience+Targeting+in+Campaign+Builder?atlOrigin=eyJpIjoiMzIxOWIyZmUzZjIzNDAzMWI2NzMyNGRkZDZkMTQ3ODEiLCJwIjoiY29uZmx1ZW5jZS1jaGF0cy1pbnQifQ

1. The first step to start working with Ad Material Management is setting up the Ad Creative Templates. If they were not created yet please ask your administrator to do so.

   1. Setup of templates: Depending on the type of creatives you would like to support please follow the steps linked here to create the templates:

      • Google image creatives: https://advendio.atlassian.net/wiki/spaces/SO/pages/2903015456

      • Custom Creative Templates and Natives for Google AdManager: https://advendio.atlassian.net/wiki/spaces/SO/pages/3178496001

      • Xandr Native and Banner Creatives:

      • Non-digital creatives:

2. After you created your Media Campaign and added the Campaign Items to it you can open the component to manage your Ad Material for this campaign. To do this please open the action on the Media Campaign level called “Ad Material Management”.
   If the action can not be opened from your Media Campaign, please ask your Administrator to add it to the layout.
   Please keep in mind to set an Advertiser for your Media Campaign before opening the component. Otherwise, you will see the information ”Invalid setup: Your Media Campaign is missing an Advertiser.”.

   Open

   

3. A page will open which has an overview of all Campaign Items belonging to this Media Campaign and all Creatives belonging to these Campaign Items. When you open the component the first time for this campaign you will probably not see any creatives yet, but the hint that your Campaign Item is “Missing Creatives”.

   Open

   

4. The overview page consists of the header with Media Campaign information, and a list of Campaign Items and below each Campaign Item, we have a list of Creatives summing up their information.
   By hitting the “Show additional information” link you will be able to see more detailed information about your creative.

Add New creatives

To add new creatives, hit the dropdown menu button next to the relevant Campaign Item. From the offered actions please select “Upload a Creative“.

After that, a modal will open supporting you during the creation in a few steps:

1. Select the template you would like to use to create the creative.

2. After selecting the template all the relevant information to be set will be shown to you. Required fields will be marked with a red asterisk and will prevent you from saving the creative if they are not set.

3. Save & Go Back.

Please note that the following types are supported in the image upload:

• files: pdf, zip

• image: Jpg, png, jpeg, gif, svg

If you are working with our External Storage feature (setup explained here: ) then the following types are allowed:

• files: pdf, doc, docx, zip

• Video: avi, mp4, mov

• image: Jpg, png, jpeg, gif, svg, raw

• audio: mp3

Creatives with externally stored files

The modal will show which types of attachments will be used for your creative.

Additionally, to directly upload files, there are also cases where you can attach a URL to a publicly available file on external storage. In this case, you will see a specific field to paste the URL into. Once that is done, similar to the direct file upload, ADvendio will show a preview of the attached image.

Select existing creatives

Sometimes you might want to reuse creatives that you created before in other Campaign items. To select existing creatives, hit the dropdown menu button next to the relevant Campaign Item. From the offered actions please select “Select an existing creative“.

After that, a modal will open supporting you during the selection in a few steps:

1. Select or search for the Creative you would like to reuse for this Campaign Item.

2. Save & Go Back.

Creatives with multiple images (attachments)

If you are working with Natives or Custom Creative Template formats, you might need to upload multiple images/URLs.

Please find the setup steps for native Xandr creatives right here:

With version 2.149 and up we enhanced our UI to support this.

You start the upload of multiple attachments from the overview UI by hitting the action “Upload a creative”.

After you select one of the templates which were prepared beforehand for multiple files, you will see multiple input fields for attachments on the left-hand side.

Once attachments are uploaded, at the bottom of the attachments input fields, you will see the badge with information about the file (file name, size and a delete icon button) and where they are used.

What you should consider is that in the creative modal, you can delete an attachment (with a delete icon) only if the file has not been saved yet. In Edit Creative modal you can see a badge with information about the file, but you can't delete it.

Please take note that you will need to upload the files field by field to ensure the right relation between the file and the destination can be saved.

The right-hand side of the upload UI allows you to click through the different files with the arrows shown below the previews (this is also available based on URLs for attachments). At the top of the preview, you will see the field name to which the uploaded file is related.

In the overview, you can use the same preview to go through the uploaded files.

Editing existing Creative Uploads

It is possible to change already uploaded images and change certain settings. In existing Creative Uploads users can update any field value, for example, Creative File, Tag, URL Upload and other fields. This might be helpful in situations when quality is not good or details are originally not set correctly.

You can edit the information of a Creative by following the steps below:

• Access your Media Campaign

• At the top right corner on the Media Campaign level select “Ad Material Management”

• Under “Campaign item,” on the left-hand side, you will see a list of all Campaign Items of a Media Campaign. And already uploaded creatives per Campaign Item.

• On the right upper corner of the Creative file choose “Edit creative”

• Change or remove previously selected Creative values

• Click “Save & Go back”

Please be aware that the following restrictions may apply:

Submit for approval

Please check 4.12.3 How to submit Ad Materials (Creatives) for approval.

Submit to an external system

Please check .

Filtering Based on Creative Upload Statuses

Please check 4.12.5 Filtering Creative Uploads based on statuses

Creative Assignment Dates: Available for Google Ad Manager & Xandr Integration

GAM in Creative Uploads support a feature called Assignment Dates which allows advertisers and campaign managers to select specific dates when they upload their ads. This gives them greater control over their advertising campaigns and helps them to manage their ads more efficiently.

How to Find Assignment Dates for Creative Upload

• Select your media campaign and click the "Ad Material Management" button in the top right corner

• On the next page, you'll see a list of your campaign items with their corresponding Creative status on the right

• Look for a drop-down menu and choose between two options:

  • "Upload a Creative" if you want to add a new one, or

  • "Select an existing creative" if you have a pre-existing one to use

• Once you select your Ad Creative Template, fill in all the required fields

• Under "Optional Settings," you'll find "Start Date and Time" and "End Date and Time" in the drop-down menu.

• Select your preferred date and time values for both fields

• Click "Save and go Back" to save your changes

Creatives Error message: no template found that matches this Campaign Items’ Ad Type

Creatives Error message: We can not load the following Ad Creatives due to bad configuration.

Setup

• Permissions needed for objects:

  • Ad Creative

  • Creative Assignment

  • Ad Creative Templates

  • Ad Creative Template variables

• If you want to restrict the access for different actions not to be offered on the screen please check this Wiki page:

• Setup of Creative templates and variables (to be automated in the future)

  • Currently supported Creative templates for external System

    • Google image creatives:

    • Xandr banner creatives:

  • Non-digital creatives:

• Add Ad Material Management action to the Media Campaign layout