How to view the criteria breakdown in the availability check for Google Ad Manager

Challenge

Google Ad Manager offers additional features for its availability check, which further breaks down the results to show the number of available impressions for example per slot size or country.

Open

Can you access this data in ADvendio and its availability check?

Solution

Yes, this information is available in ADvendio. Just use the check availability feature as usual. When you view the results you can expand the section underneath your Campaign Item, by clicking the arrow symbol.

Then you will see an additional section ‘Criteria Breakdown’ which is also expandable and shows the following:

Open

You can see a row for the different criteria and the number of matched units and available units as returned by Google AdManager.

If you see (excluded) after the criteria, that means this is an excluded criterion. For example, Germany (excluded) contains all users who are not from Germany.

NPA and NPA (excluded) refer to a new value introduced by Google the non-personalized ads. Which contains users that fall under these NPAs and the excluded entry contains all users that do not fall under the NPA.

Setup

The criteria breakdown is accessible if you can use the ADvendio check availability feature. There are no additional user permissions required.

It is however possible to deactivate the Criteria Breakdown for all users in the ADvendio Administration Settings. This setting is affecting all users and can only be configured by a System Administrator.