[Supported features] for AdButler

Role	System Administrator; Order Manager - Fulfilment;
External Systems	AdButler

Challenge

You are using AdButler as an AdServer and are looking to connect ADvendio to AdButler. Which features of ADvendio are part of the integration and which features of AdButler are supported?

Solution

Incorporating ADvendio Features in the AdButler Integration:

ADvendio Feature	Documentation	Additional Comment

ADvendio Feature	Documentation	Additional Comment
Submit of Media Campaigns / Campaign Items	4.8.1 How to submit Media Campaign and Campaign Items into external systems (AdServers, SSPs, Exchanges)
Submit Campaign Items with or without Quota / Impression Goal (*see table below)		Feature allows to set up Campaign Items in ADvendio and push them to AdButler, while providing the option to push items with or without a Quota (Impression Goal) during the booking process.
Check Availability (Available with version 2.154)	4.4 Check Availability in ADvendio	AdBulter currently only returns available Impressions, not matched impressions see more details: [Mapping] Which ADvendio Objects represent what in AdButler (Connections configuration) Check Availability is currently only supported when using single Zones in AdButler, find more information in the limitations section below
See contending bookings during the Availability Check	4.4.1 Check AdServer Availabilities Contending Ads Availability Check for AdButler	Contending Ads Reporting shows list of Campaigns booked in AdButler, which are on the same inventory (Zone ID) with the same time frames of the bookings.
Geo/Device Targeting (Available with version 2.154)	4.3.4.3 Geo and Postal Code Targeting 4.3.4.2 Browser, Device, and Connection Targeting
Inventory Targeting	4.20.1.1 Inventory Targeting in Campaign Builder	AdButler items allow only one inventory targeting selected this means the User Interface will not allow adding more.
Delivery Reports	5.3 Revenue Schedule, Delivery Data, and Status Updates
Sitebased Delivery Data	5.3 Revenue Schedule, Delivery Data, and Status Updates	Sitebased Delivery Data will be grouped by Zones / VAST Zones from AdButler
Transfer to ADvendio	3.5.5 Transfer from Ad Server / Import Data

AdButler features currently supported by ADvendio

AdButler Feature	How to use it?	Additional Comment

AdButler Feature	How to use it?	Additional Comment
Standard Campaigns	Configured via Ad Type
VAST Campaigns	Configured via Ad Type
Placements / Items with Impression / Click Goals	Set up via CPM and CPC Billing Category
Placements / Items with Sponsorship Settings (delivering all impressions during campaign runtime)	Possible via Ad Type Settings
Placements / Target Zones	Check4.3.4.5 How to configure which inventory to targeting in External Systems? for Target Zones and Target Channels	Due to AdButler settings, only a single Zone can be assigned to each ADvendio Campaign Item, please use Channels if you want to configure rotation
Placements / Target Channels
Geo Targets (Available with version 2.154)
Platform Targets (Available with version 2.154)
Placements / Fixed Delivery	Configured via Ad Type
Placements / Auctions	Configured via Ad Type
Placements / Frequency Capping / Activity Limits	4.3.6 Frequency Capping	AdButler currently only supports capping per Day
Placements / Priority	Configured via Ad Type
Ad Items	Currently fixed settings created by ADvendio	We will create dummy AdItems which later have to be adjusted in AdButler to upload the right creatives and formats

Submission of Campaign Items with and without Quota Mapping through Adbutler

ADvendio	AdButler	Comments

ADvendio	AdButler	Comments
Delivery rate type = None	Delivery Pacing = Default (ASAP) + Active QUOTA	If any other option is selected, please use the Default option. Important NOTE: In ADvendio you do not choose Quota, it is associated with the delivery rate type.
Delivery rate type = Evenly	Delivery Pacing = Smooth Delivery + Active QUOTA
Delivery rate type = As fast as possible	Delivery Pacing = Default (ASAP) + Inactive QUOTA

Current Limitations for the ADvendio - AdButler Integration

Inventory Targeting of multiple Zones

Zones in AdButler represent the placement of your ad on a website. Typically these Zones represent a single ad space and creative size.

As with the structure of AdButler, the booking relevant information (like start and end date, the desired number of impressions, and the priority) is defined on a Zone Assignment, where you select a single Zone. If you want to target multiple Zones, you will have to use a Channel. These channels need to be set up in AdButler and can then be imported to ADvendio.

Check Availability

Currently, the API of AdButler only supports availability checks based on Zones. If your ADvendio Campaign Item should include Channels or VAST Zones instead, the Check Availability feature might return an error message similar to this:

This is a limitation by the API of AdButler, please contact your AdButler Account Manager if you are interested in these capabilities.

Geo / Device Targeting

Currently Planned enhancements for the AdButler Integration:

Usage of Geo Targets and Platform Targets for Campaign Items
Check Availability
Creative Upload (currently in our backlog, if you are interested please contact your technical account manager or our customer success team)