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[Buying Orders & Buying Items] How to configure them in Google Display & Video 360. Supported settings

[Buying Orders & Buying Items] How to configure them in Google Display & Video 360. Supported settings

Owned by Pascal Clausen, created
Last updated: 2024-10-25 by Roberto Bennati
6 min read

Available with Version:

2.146

Available with Version:

2.146

Role

Order Manager - Fulfilment; System Administrator

ADvendio Edition

Connections

External Systems

Google Display & Video 360

Challenge

You are planning to use the ADvendio Media Buying features to purchase media via Google Display & Video 360.

Solution

This article covers the necessary fields and configurations for setting up Buying Orders and Buying Items with the Google Display & Video 360 Integration (further referred to as DV360).

Programmatic Buyer import

 

1. Buying Configuration

To begin the buying configuration process for successfully pushing Buying Orders/Items to DV360, follow these steps:

 Access the App Launcher and search for "Buying Configurations."

  1. Once in the "Buying Configuration" section, click on "New" to start

  • General Information

  • Select “DV360” as a connection and select the “Active” checkbox

The following image shows the recommended set of fields to add for the DV360 integration:

Screenshot 2024-03-11 at 18.14.53.png

2. Buying Campaigns (OPTIONAL)

You can directly configure Buying Campaigns in ADvendio, they will equal Campaigns in Display & Video 360.

 

ADvendio Field

DV360 Settings

Additional information

ADvendio Field

DV360 Settings

Additional information

Advertiser

Select the advertiser for your campaign

 

Start / End Date

Sets the start and end date for your campaign.

 

Goal KPI

 

possible values:

  • CPM

  • CPC

  • CPV

  • CPIAVC

  • CTR

  • VIEWABILITY

  • CPA

  • Other

Goal KPI Amount

 

If the Goal KPI is ‘Other’ this will be ignored

As of April 2024 the Buying Campaign created in ADvendio has to be considered as a placeholder, meaning that it’s not possible to submit a Buying Campaign to DV360.
The record created in this section can be linked in the Buying Order to have an immediate overview of the relationship between the Order and the Campaign.
We’re planning to enhance this feature in the next releases.

3. Buying Order

Buying Orders in ADvendio are used to configure your Insertion Orders for DV360. If you are not using the ADvendio Buying Campaigns, we will reuse some information to create a new campaign in DV360 automatically.

With version 2.170 DV360 orders support two different