[Supported Features] for Facebook

Available with Version

2.158 and up

Available with Version

2.158 and up

External Systems

Facebook

Role

System Administrator; Order Manager - Fulfilment

Challenge

Facebook is now connected to ADvendio. Which features of ADvendio are part of the integration and which features of Facebook are supported?


Solution

Supported ADvendio Features and Facebook Features below:

Advendio Feature

Documentation

Additional Comment

Advendio Feature

Documentation

Additional Comment

Submit Buying Orders / Media Buying to Facebook / Instagram

https://advendio.atlassian.net/wiki/spaces/SO/pages/1661075465

 

Delivery Reports

https://advendio.atlassian.net/wiki/spaces/SO/pages/622730

 

Setting Geo-Targeting, Custom Audiences & Page Targeting

https://advendio.atlassian.net/wiki/spaces/SO/pages/3164373006

Some limitations will apply, we recommend using our Media Buying extension package for support:

Transfer to ADvendio

 

Facebook Features:

Facebook Feature

How to use it?

Additional Comment

Facebook Feature

How to use it?

Additional Comment

Creation of Campaigns / Ad Sets

 

Control over budget, bidding and optimization settings

Included in the fields used in our Buying Orders and Buying Items

 

Custom Audiences

 

Some limitations will apply, we recommend using our Media Buying extension package for support:

Geo-Targeting

 

Some limitations will apply, we recommend using our Media Buying extension package for support:

Promoted Pages

 

Some limitations will apply, we recommend using our Media Buying extension package for support:

Sync Performance & Cost data with ADvendio

Supported as part of our Buying Delivery Reports feature

Currently we get from Facebook:

  • Impressions

  • Viewed Impressions

  • Clicks

  • Completed Views

  • Completed Listens

  • Total Conversions

  • Video Views

  • Media Cost

 Current Limitations on Facebook

Current Limitations:

  • Campaigns with: App Install, Catalog Sales and Conversion Campaign objectives are currently not supported

  • Ads are currently not created from ADvendio, please create them manually in Facebook

  • Once pushed from ADvendio, it is not possible to modify certain Campaign and Ad Set Settings (e.g. the Campaign Objective / ADvendio Order Goal, Optimization Strategy, the promoted page)