4.1.4.1 Radius Search option for Out of Home (OOH) Campaigns

Available with Version:

2.157 and up

Available with Version:

2.157 and up

Role

Out-of-home customers

ADvendio Edition

Standard ADvendio license

Challenge

 

Radius Search helps customers and sales representatives identify content and advertising locations based on geo-coordinates. It defined radius within the Media Search and it assists to sell campaigns or Retail Out of home inventory based on geo-coordinates and a distance to the coordinates.

 

Solution

Enhancement of Media Search by extra inputs on the Content level including ‘Radius Search’ tool.

Radius search inputs steps:

  • Open the modal from the Media Search content field. You will see ‘Radius search’ in the ‘Filters' section under ‘Media Search.

  • When you press ‘Radius search', a new window pops up and it will require the input of:

1). Latitude Longitude data

2).' Distance in’ kilometres or miles

  • When you enter your Latitude and Longitude coordinates (coordinates 53.55 and 10 used for Hamburg city as an example) you will see the map displayed and you can set the radius in any value between 1 and 300. You can switch between kilometres and miles.

  • Press ‘Filter’ to select results based on Radius search.

 

  • After filtering the results from the Radius search the relevant Content filters will be filled.


Setup

The relevant contents need to have the field called ‘Geo Location’ to have this feature working. In order to see the filter, the Content field must be part of the filter section 8.4.5.1 How to Configure Media Search for Content and Out of Home features

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