[AdType Formats Configuration] for Triton-related products in ADvendio

Integrations:

Triton

Integrations:

Triton

Role

Product Manager - Product Manager / Sales Support / Marketing

Order Manager  -  Fulfilment

Challenge

 

To streamline sales processes and allow Sales Reps and Order Managers to easily choose products for their Campaign Items. Certain pre-configurations need to be done to contain the right settings to send over to an external system like an AdServer.

Usually, those products are Ad Specs, which consist of the medium/site where an ad is running and the specific format (Ad Type).

The Ad Type will contain numerous technical and format settings, which will be sent automatically to an external system together with the Campaign Item in Triton.

How can these Ad Types be created? And which settings for Triton need to be done on Ad Type to make it work?

Solution

When creating Ad Types for Triton, please make sure to fill in the information below, explaining which fields equal which settings in the AdServer:

  • To create a new Triton Ad go to the main menu, access Ad Types in ADvendio (or type in the App Launcher: Ad Types), and select New

 

  • Under New Ad Type select the TRITON option and press Next.

  • You will see the fields below to be filled:

  • When you have selected the necessary fields for Triton Ad Type, press Save.

 

Table with fields information to create a Triton Ad Type

Make sure to use the following fields mentioned in the table below and see which fields equal which settings in the AdServer.

Triton Field

Field Options / Possible Values

Instructions and Info

Information

 

Data provided in “Information” section is helping to find Ad in Media Search

Ad Type Name
(* Mandatory)

Enter a name for your Ad Type

Note: this field intended for internal use only

Advertising Form Shortform

Enter a Shortform name

Note: this field intended for internal use only

External name

-

“External name” will be externally displayed on the proposal

Product search Name

-

Description for this Ad type as applied in the ad spec search

Delivery Rate Type

  • None

  • Evenly

  • As fast as possible

  • Frontloaded

  • Trend-based

-

Adserver information

 

Connection

Create a new connection to an external system to be used with the ad type
(or select a recently used one from the list)

Enter the Ad server login to be used with this Ad type

Ad Type

  • None

  • Evenly

  • As fast as possible

  • Frontloaded

  • Trend-based

From the drop down menu provided choose AdType needed for this advertising format.

Priority

  • None

  • 3 - Sponsorship

  • 4 - Sponsorship

  • 5 - Sponsorship

  • 7 - Standard

  • 8 - Standard

  • 9 - Standard

  • 11 - Bulk

  • 12 - Bulk

  • 13 - Bulk

  • 15 - Filler

  • 16 - Filler

 

 

From the drop down menu provided choose the priority of transmission of this ad type to the Ad server.

 

 

Triton Ad Types example:

 


Setup

You can override these settings on Campaign Item level (2.119 and up): 4.2.5.6 How to override Item Type and Goal settings from your Ad Type on Campaign Items(Ad Type, Goal Type, Goal Percent / Quantity).