[Buying Orders & Buying Items] How to configure them and track your media spend in GCM 360
Available with Version | 2.159 and up |
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Role | Order Manager - Fulfilment; Product Management |
External Systems | Google Campaign Manager |
Challenge
With the Google Campaign Manager (GCM360) connected to ADvendio how to create items in a seamless way? And how to track media spending with Google Campaign Manager 360 Integration?
Solution
In the current version, the ADvendio Google Campaign Manager integration does submit orders and items in ADvendio to DCM, you will need to set up your data in a specific way, in order to use our seamless reporting of KPI metrics and actual cost.
Flow steps to do:
Buying Order
Create New Buying Order, set a Buying Order Name, and fill in the other necessary fields in the Buying Order as per the table and screenshot below).
Set a start and end date for your Buying Order, this should be in sync with the campaigns in Google Campaign Manager, which you want to be referring to
Link your Buying Order to the Connection record linked to Google Campaign Manager.
For each individual placement which you want to track please create an individual Buying Item in your Buying Order for GCM360.
Paste in a Placement ID as a Line Item ID for Each Buying Item field.
You can find the Placement ID in your Google Campaign Manager as per the screenshot below. Paste this Placement ID in your Buying Item in the Line Item ID field (check Buying Item Screenshot below for possible fields options)
Buying Order Table Values
Buying Orders in ADvendio is used to configure your Orders for GCM360.
Please select the necessary field: name, time frame. You can set an Order Goal, Order Bid Strategy for programmatic media buying and decide your GCM360 Campaign objective. When creating a new Buying Order the following fields will appear:
Buying Order Field | Description | Comments |
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Buying Order Name | Name of your Buying Order |
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Buying Campaign | Select from drop down menu |
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Connection | Connection contains the necessary credentials to connect to your Google Campaign Manager |
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Advertiser | GCM Ad account |
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Start Date/ End Date | Sets the start and end date for your campaign |
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Budget Amount |
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Budget Impressions |
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Goal KPI |
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Goal KPI Amount |
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Campaign ID |
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Order Goal | This field defines a goal you would like to reach with your order. For programmatic media buying this might affect your options, depending on the platform you are using. |
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Insertion Order ID |
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Order Bid Strategy | This field defines bidding strategy for your Buying Order for programmatic media buying. The options available depend on the platform used and might influence the settings of all Buying Items created for this order. | Bid Cap/ Cost Cap/ Lowest/ Cap |
Status | Status of the order (None, Active, Paused, Draft) |
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Systems Information | ||
Currency | Currency used for the order |
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Buying Item
After creating a Buying Order, you can configure individual Buying Items, which will represent your GCM360 Campaign. These help to control your programmatic media spending, by setting up details like the Budget Amount, Bid Amount goals, and automatic optimizations. You can create as many items as you like for your Buying Order.
Buying Item Table Values
Buying Item Field | Description | Additional information |
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Buying Item Name | You can choose any suitable name |
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Currency | Currency used for the order |
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Buying Order | Choose applicable Buying Order from drop down menu |
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Status | Status of the Buying Order (None, Active, Paused, Draft) |
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Item Configuration part | ||
Start Date / End Date | Sets the start and end date for your item. |
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Start Time/ End Time | Use this to set a specific Start Time/ End Time for your Buying Item. | If Start Time of the Buying Item is not set we will use the start of the first day as default (usually at midnight) If End Time is not set we will use end of the day as default (usually 23:59/ 11:59) |
Budget Amount | Sets the total amount to use as budget for your item. | The type of budget used for your Buying Item, needs to be the same as used for the Buying Order |
Budget Impressions |
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Bid Amount |
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Media Format |
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Frequency Capping | Shows Frequency Capping for this Buying Item. EG: 100 impressions per 1 day when used Multiple Frequency Capping. Each line is for one FC criteria |
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Selected Targeting | This field contains the selecting targeting criteria of the Buying Item. |
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Technical Informaion | ||
Last Submit Date | Last Sumbit Date and Time status |
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Last Submit Status |
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Line Item ID |
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Delivery &Performance | ||
Impressions |
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Clicks |
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Vievewed Impressions |
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Completed Views | The number of completed views acquired by the current item. |
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Total Conversions | The total number of conversions acquired by the current item. |
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Completed Listens | The number of completed listens for audio ads acquired by the current item. |
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Video Views | Number of acquired videos views of this item, also counts videos where not complete videos was finished or used for specific cases such as Youtube videos |
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Media Cost |
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Last Delivery Update | Last Delivery Update for Date and Time |
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Further information on how to set up Buying orders, buying items and buying pilot extensions:
https://advendio.atlassian.net/wiki/spaces/SO/pages/1660616711
https://advendio.atlassian.net/wiki/spaces/SO/pages/1661075465
https://advendio.atlassian.net/wiki/spaces/SO/pages/2712698887