Available with Version	2.159 and up

Available with Version	2.159 and up
Role	Order Manager - Fulfilment; Product Management
External Systems	Google Campaign Manager

1 Flow steps to do:
- 1.1 Buying Order
- 1.2 Buying Order Table Values
- 1.3 Buying Item
- 1.4 Buying Item Table Values

Challenge

With the Google Campaign Manager (GCM360) connected to ADvendio how to create items in a seamless way? And how to track media spending with Google Campaign Manager 360 Integration?

Solution

In the current version, the ADvendio Google Campaign Manager integration does submit orders and items in ADvendio to DCM, you will need to set up your data in a specific way, in order to use our seamless reporting of KPI metrics and actual cost.

Flow steps to do:

Buying Order

Create New Buying Order, set a Buying Order Name, and fill in the other necessary fields in the Buying Order as per the table and screenshot below).
Set a start and end date for your Buying Order, this should be in sync with the campaigns in Google Campaign Manager, which you want to be referring to

Link your Buying Order to the Connection record linked to Google Campaign Manager.

For each individual placement which you want to track please create an individual Buying Item in your Buying Order for GCM360.

Paste in a Placement ID as a Line Item ID for Each Buying Item field.

You can find the Placement ID in your Google Campaign Manager as per the screenshot below. Paste this Placement ID in your Buying Item in the Line Item ID field (check Buying Item Screenshot below for possible fields options)

screenshot of Google Campaign Manager with placement ID

Buying Order Table Values

Buying Orders in ADvendio is used to configure your Orders for GCM360.
Please select the necessary field: name, time frame. You can set an Order Goal, Order Bid Strategy for programmatic media buying and decide your GCM360 Campaign objective. When creating a new Buying Order the following fields will appear:

Buying Order Field	Description	Comments

Buying Order Field	Description	Comments
Buying Order Name	Name of your Buying Order
Buying Campaign	Select from drop down menu
Connection	Connection contains the necessary credentials to connect to your Google Campaign Manager
Advertiser	GCM Ad account
Start Date/ End Date	Sets the start and end date for your campaign
Budget Amount
Budget Impressions
Goal KPI
Goal KPI Amount
Campaign ID
Order Goal	This field defines a goal you would like to reach with your order. For programmatic media buying this might affect your options, depending on the platform you are using.
Insertion Order ID
Order Bid Strategy	This field defines bidding strategy for your Buying Order for programmatic media buying. The options available depend on the platform used and might influence the settings of all Buying Items created for this order.	Bid Cap/ Cost Cap/ Lowest/ Cap
Status	Status of the order (None, Active, Paused, Draft)
Systems Information
Currency	Currency used for the order

Buying Item

After creating a Buying Order, you can configure individual Buying Items, which will represent your GCM360 Campaign. These help to control your programmatic media spending, by setting up details like the Budget Amount, Bid Amount goals, and automatic optimizations. You can create as many items as you like for your Buying Order.

Buying Item Table Values

Buying Item Field	Description	Additional information

Buying Item Field	Description	Additional information
Buying Item Name	You can choose any suitable name
Currency	Currency used for the order
Buying Order	Choose applicable Buying Order from drop down menu
Status	Status of the Buying Order (None, Active, Paused, Draft)
Item Configuration part
Start Date / End Date	Sets the start and end date for your item.
Start Time/ End Time	Use this to set a specific Start Time/ End Time for your Buying Item.	If Start Time of the Buying Item is not set we will use the start of the first day as default (usually at midnight) If End Time is not set we will use end of the day as default (usually 23:59/ 11:59)
Budget Amount	Sets the total amount to use as budget for your item.	The type of budget used for your Buying Item, needs to be the same as used for the Buying Order
Budget Impressions
Bid Amount
Media Format
Frequency Capping	Shows Frequency Capping for this Buying Item. EG: 100 impressions per 1 day when used Multiple Frequency Capping. Each line is for one FC criteria
Selected Targeting	This field contains the selecting targeting criteria of the Buying Item.
Technical Informaion
Last Submit Date	Last Sumbit Date and Time status
Last Submit Status
Line Item ID
Delivery &Performance
Impressions
Clicks
Vievewed Impressions
Completed Views	The number of completed views acquired by the current item.
Total Conversions	The total number of conversions acquired by the current item.
Completed Listens	The number of completed listens for audio ads acquired by the current item.
Video Views	Number of acquired videos views of this item, also counts videos where not complete videos was finished or used for specific cases such as Youtube videos
Media Cost
Last Delivery Update	Last Delivery Update for Date and Time

Further information on how to set up Buying orders, buying items and buying pilot extensions:

4.19.1 How to configure Buying Campaigns, Buying Orders and Buying Items?

4.19.2 How to submit and traffick Buying Orders and Items from ADvendio to a DSP or Social Media Platform

4.19.5.2 How to Setup the Buying Pilot Extensionarchived

ADvendio Knowledge Base

[Buying Orders & Buying Items] How to configure them and track your media spend in GCM 360