[Mapping Advertisers] in Facebook

Available with Version

2.158 and up

Available with Version

2.158 and up

Role

System Administrator

External Systems

Facebook

Enable a connection to Facebook

To use these features, a working connection to Facebook is required. Learn How to set up your Facebook Connection in ADvendio

Facebook Available Settings and required steps

To use Facebook integration for media buying, there might be some smaller setup steps that need to be done. View the following page to know more about what’s currently possible and what you need to do to configure this. How to Configure Buying Orders and Buying Items for Facebook? Which settings are supported by ADvendio?

Configure the Mapping of the Advertisers

In order to make sure the correct advertisers are referred from ADvendio, you need to make sure your Accounts in ADvendio map to the advertisers in your Facebook or Social Media System.

There are a few ways to ensure this:

  • Using Accounts that have the exact same name as the advertisers in your connected system. ADvendio will use the name to match the Accounts to the right IDs.

Attention: Please make sure the spelling and special characters are exactly matching, else ADvendio may have trouble finding the right data to connect.

The automatic synch of Accounts based on the name is supported for version 2.142 and higher.

All prior releases will need to follow the second step, in order to make sure your Buying Orders are sent to the right Advertiser.

  • The possibility of manually creating the mapping. This way, you can choose a different naming for your Account in ADvendio, than in the connected system. To do this, go to the 'External Account IDs' list on your Account.

Before creating the External Account ID, make sure to sync the advertiser IDs to ADvendio from your connected system. See also How to import and sync targeting information and ids from connected systems with ADvendio for more information.

Click the new button on the related list and provide the following information:

 

Data to fill

Data explanation

Data to fill

Data explanation

External System

Adserver

ID

ID of the Advertiser in the external system

Connection ID

Link to the synced Connection ID from the external system, which represents the advertiser in that system

Active

true value (the box should be ticked)

Update Layout

If the Buying Order action is not shown in your Campaign Item layout please add it to the layout.