[Supported features] for FreeWheel

 

External Systems

FreeWheel

Role

System Administrator; Order Manager - Fulfilment;

 

Challenge

You are using FreeWheel as an ad server and want to connect it to ADvendio. What features of ADvendio are supported in the FreeWheel integration?


Solution

Please find which FreeWheel features are supported:

ADvendio Feature

Documentation

Additional Comment

ADvendio Feature

Documentation

Additional Comment

Booking of Campaigns, Insertion Orders and Placements

4.8.1 How to submit Media Campaign and Campaign Items into external systems (AdServers, SSPs, Exchanges)

 

Manage Advertisers and Agencies

 

 

Targeting:

  • Geo Targeting

  • Inventory Targeting* (Ad Units, Ad Unit Group, Site Groups, Sites, Site Sections)

  • Video Targeting

  • Industry Targeting

  • Device Targeting

  • Key Value & Audience Targeting

  • Frequency Capping

  • Day & Time Targeting

4.3.4.3 Geo and Postal Code Targeting

4.3.4.2 Browser, Device, and Connection Targeting

Unfortunately FreeWheel does not offer the export of geo targeting data in their API

On how to do Manual import of Geo data and Manually import Platform Targeting, Import Key Values / Audience Segments,  Import Industries,  Import Brands or Enhanced Video Import, please check FreeWheel Description and Import Types

*Mandatory option for the advertising format and must be selected, at least one ad unit and site related

Availability Check

  • Matched Quantity

  • Available Quantity

  • Final Available Quantity

4.4 Check Availability in ADvendio

Which data is used in the availability check for Freewheel and how to view Final Delivered Impressions (FFDI)

From Version 2.95 on we will support parallel processing for "Check Availability". Please ensure that your API user have the possibility to use up to 20 Requests per second as described here: https://hub.freewheel.tv/display/techdocs/API+Rate+Limitations+FAQs

 

Delivery Data Reports (Monthly, Daily)

5.3 Revenue Schedule, Delivery Data, and Status Updates

Configuration instruction in
[Delivery Data Imports] Configuration of FreeWheel

-

Enhanced Delivery Reports

[Delivery Data Imports] Configuration of FreeWheel

5.3.5.1 Filter Settings for Enhanced Delivery Data (EDD)

Only for delivery imports grouped by: Sites and Video Groups

Update Status (import current status from Freewheel + pushing campaigns live from ADvendio)

4.8.5 How to update the status of my Insertions Orders / Campaigns in the AdServer/SSP and approve Orders in Google AdManager?

 

Import current status from Freewheel and pushing campaigns live from ADvendio

Limited Time Zone support

FreeWheel Limited Time Zone support

version 2.99 and up

Transfer Offer number and External ID

Transfer Offer number and External ID to Freewheel

 

 

Freewheel features currently supported by ADvendio:

Freewheel Feature

How to Use it?

Additional Comments

Freewheel Feature

How to Use it?

Additional Comments

Booking of Campaigns, Insertion Orders and Placements

4.8.1 How to submit Media Campaign and Campaign Items into external systems (AdServers, SSPs, Exchanges)

 

Setting a Placement Status

7.3.4 How to Configure "Update Ad-Status in AdServer" for Campaign Items

 

Setting an Insertion Order Stage

4.8.5 How to update the status of my Insertions Orders / Campaigns in the AdServer/SSP and approve Orders in Google AdManager?

 

Setting an Insertion Order Brand

https://advendio.atlassian.net/wiki/spaces/SO/pages/699301946

 

On the fly availability check for not existing bookings

Used by our Check Availability feature

Freewheel requires an existing Placement in order to use the Forecasting features. Our current logic will create those Placements, run the process and once we have results, will delete the placements, if the booking has not yet been done from ADvendio

Combined Use of Inventory and Video Targeting

Via the ADvendio Inventory and Video Targeting feature

Audience Targeting, with full logical operator support

https://advendio.atlassian.net/wiki/spaces/SO/pages/693567559

 

Custom Targeting

https://advendio.atlassian.net/wiki/spaces/SO/pages/693567559

Exclusivity settings for Placements

https://advendio.atlassian.net/wiki/spaces/SO/pages/699301928

 

Selecting Industries for Placements

https://advendio.atlassian.net/wiki/spaces/SO/pages/698646622

 

Ad Unit linking

https://advendio.atlassian.net/wiki/spaces/SO/pages/664371226

 

Custom Event Targets for your Placements

https://advendio.atlassian.net/wiki/spaces/SO/pages/885817353

version 2.119 and up

Freewheel Forecast Modes (e.g. AI supported forecasting)

https://advendio.atlassian.net/wiki/spaces/SO/pages/3362127941

 

Current Limitations for the ADvendio - FreeWheel Integration

Flexible Insertion Order and Campaign settings

Currently, Campaigns and Insertion Orders are created and fixed from ADvendio. Each Media Campaign will typically represent one Campaign AND Insertion Order. It is not possible to use the same Freewheel Campaign across multiple ADvendio Media Campaigns.

Also, most additional settings are fixed on the Campaigns and Insertion Orders, it is not possible for example to set a specific Insertion Order Budget from ADvendio.

Limited Time Zone Support (Version 2.99 and up)

When submitting a media campaign and campaign items to FreeWheel the interface currently only supports the following time zones: