External Systems	FreeWheel

External Systems	FreeWheel
Role	Order Manager - Fulfilment; Product Management

Challenge

To gain a better understanding of how the integration of FreeWheel to ADvendio works, you are looking for an overview of which objects in ADvendio, represent which entities in FreeWheel.

Solution

Here is an overview of the relationship between ADvendio and FreeWheel objects

ADvendio Object	FreeWheel	Purpose / Additional description

ADvendio Object	FreeWheel	Purpose / Additional description
Connection	Publisher	-
Account	Advertiser or Agency	-
Media Campaign	Campaign & Insertion Order	-
Campaign Item	Placement	-
Ad Type	Placement	Certain settings are configurable on the Ad Type
Connection ID	Targeting Options (Inventory, Video, Geo & Device) Brands Industries	-
Selected Inventory Targeting (on Campaign Item)	Site Groups, Sites, Site Sections	-
Selected Video Targeting (on Campaign Item)	Video Groups, Series, Videos
Selected other Targeting (on Campaign Item)	Geo, Industries, Devices, Brands, Exclusions,
Selected Key Value Targeting	Custom Targeting
Selected Audience Segment Targeting	Audience Items

Advertiser & Agency

In order to map Accounts from ADvendio to Freewheel, the ID of the Advertiser or Agency will be saved in the Account related list "AdServer Advertiser IDs".

To manage these IDs in ADvendio you can do the following:

Manually enter the ID from Freewheel

If no AdServer Advertiser ID exists, the AdServer Gateway will automatically create these.
When submitting a Media Campaign to Freewheel, it will compare the Account names to Advertisers and Agencies in Freewheel. If there are matches, the IDs are automatically copied to the Account in ADvendio.

If no Advertiser or Agency with that name exists in Freewheel, ADvendio will create a new one and automatically connect it to the Account