[Mapping] Which ADvendio Media Campaign / Campaign Item settings are available for the Freewheel Integration

Challenge

Which of the settings on your ADvendio Media Campaigns and Campaign Items are available for our Freewheel integration? And how do they affect your bookings?

Solution

Here is an overview of the main settings per Media Campaign and Campaign Item, which can be configured via ADvendio and will be sent to Freewheel.

These settings can affect your bookings and manage your budget effectively allowing you to increase the relevance of your ads and improve performance.

Media Campaign Fields

ADvendio Field	Freewheel	Additional Information

ADvendio Field	Freewheel	Additional Information
Media Campaign Name	Campaign / Name Insertion Order / Name
AdServer Name	Campaign / Name Insertion Order / Name	You can overwrite the Order and Campaign Name that is sent to Freewheel, if you want it to differ from your Media Campaign Name
Account	Campaign / Advertiser
Agency	Campaign / Agency
AdServer Status	Insertion Order / Stage	ADvendio Status → Freewheel Stage: active → booked inactive → not booked (default setting) proposal → proposal
Advertised Brands	Insertion Order / Brand	4.2.1.4 Advertised Brands (FreeWheel)
Currency	Insertion Order / Currency
Media Campaign Owner	Insertion Order / Primary Sales Person
N/A	Insertion Order / Trafficker	The Salesforce User that is performing the submit from ADvendio to Freewheel is usually set here
N/A	Campaign / User Assignment Insertion Order / User Assignment	Orders and Campaigns will be automatically assigned to the API User, which you have set up for the Freewheel Connection in ADvendio.

Campaign Item Fields

ADvendio Field	Freewheel	Additional Information

ADvendio Field	Freewheel	Additional Information
Campaign Item Name	Placement Name
AdServer Name	Placement Name	You can overwrite the Placement Name that is sent to Freewheel, if you want it to differ from your Campaign Item Name
From Date	Schedule
From Hour	Schedule
From Minute	Schedule
Until Date	Schedule
Until Hour	Schedule
Until Minute	Schedule
Time Zone	Timezone	Please see also limitation on how we map time zones to Freewheel [Supported features] for FreeWheel
Booking Quantity	Budget	As Impression Target
Alternate ID	External ID
AdServer Status	Placement Status
Business Type	Placement Type
Billing Category	Price Model
AdServer Price / ADvendio pricing calculation	Ad Unit Price	The Price rate
Ad Type	Budget Model	Can be predefined on the Ad Type object Determines which additional settings will be used from ADvendio for the Freewheel budget
Goal Percent	Budget	Used for Share of Voice / Share of Pod Budgets
Delivery Type	Priority	Can be predefined on the Ad Type object
Delivery Rate Type	Pacing	Can be predefined on the Ad Type object
Priority	Override	Can be predefined on the Ad Type object
Day and Time Targeting	Daypart
Targeting Features	Ad Units, Content, Geograpical, ISP, Custom Targeting, Audience Items