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[Ad Type Formats Configuration] for Broadsign

[Ad Type Formats Configuration] for Broadsign

Available with Version:

2.165

Available with Version:

2.165

Role

System Administrator

External Systems

Broadsign

Challenge

When using Broadsign, one of the main challenges is to properly set up pre-configurations that allow Sales Reps and Order Managers to easily select the appropriate Ad Specs for their Campaign Items. Ad Specs typically include the medium/site where the ad will be displayed and the specific format (Ad Type) that will be used. However, creating Ad Types that have all the necessary technical and format settings for successful integration with an external system like an Ad Server can be challenging. It is important to understand how to create Ad Types and which settings need to be configured in Broadsign to ensure they work correctly.

Solution

To create Ad Types in Broadsign and integrate them with an external system, follow the instructions provided below. While creating Ad Types, make sure to fill in the required details that correspond to the settings in the Ad Server. This will ensure the successful configuration of the technical and format settings.

Create a new Broadsign Ad Type

 

Here are step-by-step instructions to create a new Broadsign Ad Type:

  • Open the main menu or app launcher

  • Look for "Ad Types" feature and select it

  • Within the Ad Types menu, locate and click on the "New" button.

  • A list of options will appear for creating a new ad type. Choose the "Broadsign" option from the list.

  • Click on the "Next" button to proceed.

  • Now, you will see a form with various fields to fill in. Make sure to provide all the required information.

  • Once you have filled in all the necessary fields, click on the "Save" button.

 

You will see the fields below to be filled:

Broadsign Field

Field Possible Values

Additional Comments

Broadsign Field

Field Possible Values

Additional Comments

Ad Type Name
(* Mandatory)

Enter a name for your Ad Type

 

Advertising Form Shortform

Enter a Shortform name

Note: this field intended for internal use only

External name

-

“External name” will be externally displayed on the proposal

Product search Name

-

Description for this Ad type as applied in the ad spec search

Media Differenciation

  • InStream

  • InPage

  • Black and White

  • Color

-