[Buying Orders & Buying Items] How to configure and track your media spend in Xandr Invest

Available with Version

2.151 and up

Available with Version

2.151 and up

Role

Order Manager - Fulfilment; System Administrator

External Systems

Xandr Invest

 

Challenge

When you plan to use the ADvendio platform features to purchase media via Xandr, the ADvendio platform offers a range of features that can help you streamline the process.


Solution

This article will provide an overview of the fields and configurations needed to set up Buying Items with Xandr Integration.

Buying Order

Buying Orders in ADvendio are used to configure your Insertion Orders for Xandr Invest.
With version 2.170 DV360 orders support two different Budget Types:

  • Impression Budget

  • Revenue Budget

The values are selectable from the dropdown menu that appears when creating a new Buying Order, as shown in the image below:

Screenshot 2024-03-11 at 22.12.05.png

Once a Budget Type is selected, it won’t be editable anymore

 

Important to note

If the picklist menu doesn’t automatically show “Impressions Budget”, the field should be:

  • firstly added to the Buying Order Budget Type picklist value list

  • then also added to the Xandr and DV360 Record types picklist values

 

  • When creating a new Buying Order the following fields will appear:

Buying Order Fields and Description

Buying Order Field

Description

Comments

Buying Order Field

Description

Comments

Buying Order Name

Name of the Buying Order

 

Advertiser

Xandr Ad Account

 

Connection

Contains the necessary credentials to connect to Xandr (Server name).

 

Start Date/ End Date

Sets the start and end date for your campaign

 

Budget Amount

Budget can be set

  • On Buying Order

  • For each Buying Item individually

If Budget Amount of Budget Amount Daily is not set on Buying Order then it needs to be set for each Buying Item

Insertion Order ID

 

 

Status

Status of the order

 

Currency

Currency used for the order

 

 

Buying Item

After creating a Buying Order, you can configure individual Buying Items, which will represent your Xandr AdSets. These help to control your programmatic media spend, by setting up details like the bidding strategy, goals, and automatic optimizations. You can create as many items as you like for your Buying Order.

Buying Items Fields and description

Buying Item Field

Description

Additional information

Buying Item Field

Description

Additional information

Buying Item Name

Name of the Buying Item

 

Currency

Currency used for the item

 

Buying Order

 

 

Status

 

 

Revenue Type

  • Cost Plus Margin

  • CPM

The way the advertiser has agreed to pay you (Also called: Booked Revenue)

Media Format

  • Display

  • Video

  • Audio

  • Native

It indicates the format of the Buying Item

Item Configuration

 

 

Start Date/ End Date

Sets the start and end date for your item

 

Start Time/ End Time

Sets the start and end time for your item

 

Budget Amount

Sets the total amount to use as budget for your item

 

Budget Amount (Daily)

 

 

Bid Amount

For Programmatic Media buying, you can use this field to set your Bid Amount. Usually this is a fixed CPM Bid, but the settings depend on the platform and used Bid Strategy.

Prefer Delivery Over Performance

If you would like to set Goal Priority as Performance, leave this field unchecked and the Minimum Margin % field null. If you would like to set Goal Priority as Margin, leave this field unchecked and set a value for the Minimum Margin % field.

This field is related to the Goal Priority and allows to set “Delivery” as selected value. By checking this box, any value present in the field “Minimum Margin %” will not be considered.(Performance is the default value and will be set if the box is left unchecked).

Minimum Margin %

Margin reduces optimized Bids by your desired profit margin (0%-100%).

 

This field is related to the Goal Priority and allows to set “Minimum Margin %” as selected value. Input value for the desired percentage.

Revenue Value

The amount paid to the network by the Advertiser.

Technical Information

 

 

Last Submit Status

Shows the status of the Last Submit to an external system. Shows if the system has been successfully updated or if an error happened during the process.

This field will be automatically filled by the ADvendio gateway after submitting the item.

Line Item ID

The Line Item ID received from an external system, if it has been pushed.

This field will be automatically filled by the ADvendio gateway after submitting the item.

Last Submit Date

This field indicates the Date and Time of the Buying Item submittion.

This field will be automatically filled by the ADvendio gateway after submitting the item.

Last Submit Time

This field indicates the Date and Time Buying Item submittion.

This field will be automatically filled by the ADvendio gateway after submitting the item.

Error messages

Shows the error messages of the Last Submit to the external system.

This field will be automatically filled by the ADvendio gateway after submitting the item.

Warning messages

Shows the warning messages of the Last Submit to the external system.

This field will be automatically filled by the ADvendio gateway after submitting the item.

Delivery, Performance & Cost

 

 

Impressions

The number of impressions acquired by this Buying Item

This field will be populated by the system after running a delivery sync.

Clicks

How many clicks were acquired by the Buying Item

This field will be populated by the system after running a delivery sync.

Viewed Impressions

How many Viewed Imressions were acquired by the Buying Item

This field will be populated by the system after running a delivery sync.

Completed Views

The number of Completed Views acquired by the current item

This field will be populated by the system after running a delivery sync.

Total Conversions

The total number of conversions acquired by the current Item.

This field will be populated by the system after running a delivery sync.

Media Costs

The total Media Cost of this item, as received by the external system. This includes all eventual, technical and platform fees.

This field will be populated by the system after running a delivery sync.

Last Delivery Update

It shows when the last update of the delivery information and media cost was received from the external system.

This field will be populated by the system after running a delivery sync.