How to Configure Buying Orders and Buying Items for Google Campaign Manager 360 (GCM360)
Available with Version | 2.167 and up |
|---|---|
Role | Order Manager - Fulfilment; System Administrator |
External Systems | Google Campaign Manager 360 (GCM360) |
Challenge
If you intend to use ADvendio platform features to buy media through Google Campaign Manager 360 (GCM360), there are various features provided by the ADvendio platform that can simplify the process.
Solution
To set up Buying Items and Buying Orders with Google Campaign Manager 360 (GCM360), this article will give an overview of the necessary configurations and fields.
Buying Configuration
To begin the buying configuration process for successfully pushing Buying Orders/Items to DV360, follow these steps:
Access the App Launcher and search for "Buying Configurations."
Once in the "Buying Configuration" section, click on "New" to start
General Information
Select “GCM360” as a connection and select the “Active” checkbox
The following image shows the recommended set of fields to add for the GCM360 integration:
GCM360 Buying Order
To initiate the purchase of media through GCM360, you must create a Campaign using the ADvendio Buying Order feature.
The Buying Order feature allows you to set up orders for GCM360. You'll need to choose a name, a time frame, and a landing page. The landing page information needs to be provided as a JSON string in the Selected Targeting field of the Buying Order layout. To use the Targeting feature select a landing page by pressing on the Targeting tab in the Buying Item creation process.
Upon creating a new Buying Order, the following fields will be presented:
Buying Order Fields and Descriptions
The following table provides the necessary information for the setup of a Buying Order.
Only the fields listed in the table are required:
Required | Buying Order Field | Description | Comments |
|---|---|---|---|
Buying Order Name | Name of the Buying Order |
| |
| Connection | Contains the necessary credentials to connect to GCM360 AdServer. |
|
Advertiser | GCM360 Ad Account | Make sure you import the advertiser through the Transfer To Advendio feature. The Advertiser must be linked to a Landing Page ID for the submit to work. | |
Start Date/ End Date | Sets the start and end date for your campaign. |
| |
Budget Amount | Sets the total amount to use as budget for your order. | This field is required to submit the order, but it’s only used in ADvendio for invoicing purposes and not sent to GCM360. | |
Selected Targeting | It contains a JSON string related to the Landing Page ID | This field is required, as the Landing Page ID is a mandatory field for the creation of an order in GCM360. | |
| Insertion Order ID | It contains the Order ID of the newly created GCM360 Campaign | This field will be automatically filled by the ADvendio gateway after submitting the item. |
Status | Status of the order | It can be set to “Active“ or “Paused“ |
GCM360 Buying Item
After creating a Buying Order, you can configure individual Buying Items, which will represent your GCM360 Placements. You can create as many items as you like for your Buying Order.
In the app launcher search for Buying Items and select New to create a new BI or select existing GCM360 Buying Item from the list.
Buying Items Fields and Descriptions
For the creation of a Buying Item (called Placement in GCM360), it will be necessary to fill the Selected Targeting field with a JSON string containing a Site ID or a Directory Site ID.
Both IDs can be obtained by running an import with the Transfer To Advendio feature.
You can use the Targeting feature by selecting a landing page and pressing on the Targeting tab in the Buying Item creation process.
Required | Buying Item Field | Description | Additional information |
|---|---|---|---|
Buying Item Name | Name of the Buying Item |
| |
| Currency | Currency used for the item |
|
| Status | It can be set to:
|
This field is not mandatory |
Start Date/ End Date | Sets the start and end date for your item |
| |
Start Time/ End Time | Sets the start and end time for your item |
| |
Budget Amount | Sets the total amount to use as budget for your item | This field is required to submit the Buying Item, but it’s only used in ADvendio for invoicing purposes and not sent to GCM360. | |
Selected Targeting | It contains a JSON string related to the Site ID or Directory Site ID | This field is required, as at least one between Site ID or Directory Site ID are mandatory fields for the creation of an Buying Item (placement) in GCM360. | |
| Technical Information |
|
|
| Last Submit Date | This field indicates the Date and Time of the Buying Item submission. | This field will be automatically filled by the ADvendio gateway after submitting the item. |
| Last Submit Time | This field indicates the Date and Time Buying Item submission. | This field will be automatically filled by the ADvendio gateway after submitting the item. |
| Last Submit Status | Shows the status of the Last Submit to an external system. Shows if the system has been successfully updated or if an error happened during the process. | This field will be automatically filled by the ADvendio gateway after submitting the item. |
| Line Item ID | The Line Item ID received from an external system, if it has been pushed. | This field will be automatically filled by the ADvendio gateway after submitting the item. |
| Error messages | Shows the error messages of the Last Submit to the external system. | This field will be automatically filled by the ADvendio gateway after submitting the item. |
| Warning messages | Shows the warning messages of the Last Submit to the external system. | This field will be automatically filled by the ADvendio gateway after submitting the item. |
| Delivery, Performance & Cost |
|
|
| Impressions | The number of impressions acquired by this Buying Item | This field will be populated by the system after running a delivery sync. |
| Clicks | How many clicks were acquired by the Buying Item | This field will be populated by the system after running a delivery sync. |
| Viewed Impressions | How many Viewed Imressions were acquired by the Buying Item | This field will be populated by the system after running a delivery sync. |
| Completed Views | The number of Completed Views acquired by the current item | This field will be populated by the system after running a delivery sync. |
| Total Conversions | The total number of conversions acquired by the current Item. | This field will be populated by the system after running a delivery sync. |
| Video Views | The number of acquired views views of this item. This also counts views where not the complete video was finished or used for specific cases such as a YouTube videos. |
|
| Media Costs | The total Media Cost of this item, as received by the external system. This includes all eventual, technical and platform fees. | This field will be populated by the system after running a delivery sync. |
| Last Delivery Update Date/ Time | It shows when the last update of the delivery information and media cost was received from the external system. | This field will be populated by the system after running a delivery sync. |