Challenge

If you intend to use ADvendio platform features to buy media through Google Campaign Manager 360 (GCM360), there are various features provided by the ADvendio platform that can simplify the process.

Solution

To set up Buying Items and Buying Orders with Google Campaign Manager 360 (GCM360), this article will give an overview of the necessary configurations and fields.

Buying Configuration

To begin the buying configuration process for successfully pushing Buying Orders/Items to DV360, follow these steps:

 Access the App Launcher and search for "Buying Configurations."

1. Once in the "Buying Configuration" section, click on "New" to start

• General Information

• Select “GCM360” as a connection and select the “Active” checkbox
  
  

The following image shows the recommended set of fields to add for the GCM360 integration:

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GCM360 Buying Order

To initiate the purchase of media through GCM360, you must create a Campaign using the ADvendio Buying Order feature.

The Buying Order feature allows you to set up orders for GCM360. You'll need to choose a name, a time frame, and a landing page. The landing page information needs to be provided as a JSON string in the Selected Targeting field of the Buying Order layout. To use the Targeting feature select a landing page by pressing on the Targeting tab in the Buying Item creation process.

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Upon creating a new Buying Order, the following fields will be presented:

Buying Order Fields and Descriptions

The following table provides the necessary information for the setup of a Buying Order.

Only the fields listed in the table are required: