Reasons for Inventory Blocking

Why is it necessary to block inventory?

When your inventory is not clearly defined and unique, it may be necessary to block some inventory if others have already been sold. This could be due to the following reasons:

1. physical reasons, such as overlapping inventory items

2. political reasons, where certain slots will not sell if others have already been taken.

For example, if you can sell a page in your periodical as either two half pages or one whole page, selling one or the other to a customer would limit your available offers.

Use ADvendio's "blocking inventory" objects and related lists to block inventory.

Types of blocking

ADvendio can manage the following blocking types:

1. Placements

2. AdTypes

3. AdSpecs

4. Content

The process is easy and identical for all four objects.

How to set up blocking

Related List for Blocked Placements, AdType, AdSpecs, Contents

First, the administrator should add the related lists to the respective object's layout. For example, add Blocked Placements to the Placement Layout.

Open

Create Blocked Placements, AdTypes, Ad Specs, Content Records

To create Blocked Placements, Ad Types, Ad Specs, or Content Records, follow these simple steps:

1. Navigate to the app and select the category you want to block: "Blocked Placements," "Blocked Ad Types," "Blocked Ad Specs," or "Blocked Content."

2. In the new window, add the related list to your page layout and define which record blocks it:

   • Master Placements, Ad Specs, Ad Types, or Content (depending on the category selected)

   • Blocked Placements, Ad Specs, Ad Types, or Content (depending on the category selected)

   • Blocking Factor

3. Save to apply your changes.

Open

Example of new Blocked placement

Blocked booking example:

In the "Booked Inventory" section, you see Contending Items:

• Products blocked by the Blocking feature will have a red background in the Contending items

• Directly blocked items will have a white background behind the Contending items.

When you check the booking calendar, you will see that not only your booked product is marked as "Booked or Offered," but the Blocked product (which takes up half a page) will also appear as "Booked/ Offered." The details section of the calendar will provide you with information about the Contending Campaign, which refers to product booking.

In our example when two half pages are reserved, they jointly block one full page with a blocking factor of 0.5.

Blocking Factor

Constant Quantity = Quantity (When the constant quantity equals the quantity, they are considered the same.).

Setup

The administrator must add the related lists to the respective object. For example, add Blocked Placements to your Placement Layout.