10.1 Overview of Media Buying Creation

Every Buying Order has to have a linked Campaign item. So we suggest the following flow:

• Create a Media Campaign

• Create a Buying Campaign Item (see next paragraph)

• Add a Buying Order/s and Buying Item/s

• Set a Targeting

• Submit Your Buying Order/s

• Synchronize Buying Item Status

• Sync delivery data from the AdServers

Create a Buying Campaign Item

A Buying Campaign Item is a specific type of Campaign Item created for the Media Buying solution.
It can be imagined as a placeholder for Buying Orders, as it allows their creation in a dedicated related list.

To create a Buying Campaign Item we suggest the easiest steps:

• Access the Ad Specs through the app launcher

• Create a new Ad Spec and select Buying as the record type, as shown in the image below
  
  

  Open

  

  Creating a new Ad Spec with the record type “Buying“

• Fill in the mandatory fields and click Save.

• Go to the app launcher search for Ad Price and click New

• Link the Ad Spec, fill in the List Price, and make sure to select the Billing Category as "Budget” as shown in the image below.
  
  

  Open

  

• Click Save.

Create a new Media Campaign

To Create a Media Campaign

• Access the app launcher, type "Media Campaign" and fill out the necessary fields.

• Add a Campaign Item through “Media Search.”

• Or go to the media campaign's related page.

• Click on "Add Items."

• Select the buying campaign item, click "Start Campaign Builder," fill out the necessary fields, and then click "Save."

• Click on the campaign item that has been added to the related page.

• Add a Buying Order by using the action button in the new Buying Order-related list on the Campaign Item.

Buying Order creation component

• Select the Record Type and Connection for your Buying Order

• The layout will open with the fields that were previously configured in an active Buying Configuration for this connection

• After Selecting the Record Type and Connection of your Buying Order, Press Save

Select a Budget Type for the Buying Order

You can now select a Budget Type for your Xandr and DV360 Buying Orders and Items.

When creating a new Buying Order:

• Select Xandr or Google Display & Video 360

• Choose "Impressions Budget" to create Buying Orders / Items with budget type impressions or “Revenue Budget” to use currency as budget type

Add a Buying Item to the Buying Order

• Click the Add Buying Item button at the bottom. You can add multiple Buying Items in one Buying Order

• Fill out the necessary fields for your Buying Item and press Save at the top right.

Add multiple Buying Orders

• In the Buying Order creation component, you can add multiple Buying Orders on a single page.
  Click the Add Buying Order button on the top right corner (in the header).

• Fill out the necessary fields for your Buying Order

• Repeat the process until you have added all your desired Buying Orders and Items, Press Save at the top right.

Delete orders and items

• Click the Delete button on the small drop-down menu on your right for the Buying order or Buying item you want to delete.

Copy orders and items

• Click the Copy button on the small drop-down menu on your right for the Buying order or Buying item you want to copy

• Define how many copies of orders or items should be created.

Buying Item creation when a buying order is created and saved

• A Buying Item will be created automatically when you save your Buying Order which doesn't include any Buying Item

• All data that is available for Buying Orders will be copied and filled into the according Buying item fields

• After confirming the creation you will be able to save the Buying Order.