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10.1 Overview of Media Buying Creation

10.1 Overview of Media Buying Creation

Every Buying Order has to have a linked Campaign item. So we suggest the following flow:

  • Create a Media Campaign

  • Create a Buying Campaign Item (see next paragraph)

  • Add a Buying Order/s and Buying Item/s

  • Set a Targeting

  • Submit Your Buying Order/s

  • Synchronize Buying Item Status

  • Sync delivery data from the AdServers

Create a Buying Campaign Item

A Buying Campaign Item is a specific type of Campaign Item created for the Media Buying solution.
It can be imagined as a placeholder for Buying Orders, as it allows their creation in a dedicated related list.

A Buying Campaign Item differs from a standard Campaign Item in two key ways: it uses an Ad Spec with a "Buying" record type rather than the standard type, and it has an Ad Price with the Billing Category set to "Budget."


To create a Buying Campaign Item we suggest the easiest steps:

  • Access the Ad Specs through the app launcher

  • Create a new Ad Spec and select Buying as the record type, as shown in the image below

    Screenshot 2024-10-25 at 10.52.27.png
    Creating a new Ad Spec with the record type “Buying“

  • Fill in the mandatory fields and click Save.

  • Go to the app launcher search for Ad Price and click New

  • Link the Ad Spec, fill in the List Price, and make sure to select the Billing Category as "Budget” as shown in the image below.

    Screenshot 2024-10-25 at 10.56.41.png

Important
If "Budget" is not available in the Billing Category menu, you'll need to add it manually in the setup.

 

  • Click Save.

Create a new Media Campaign

To Create a Media Campaign

  • Access the app launcher, type "Media Campaign" and fill out the necessary fields.

  • Add a Campaign Item through “Media Search.”

  • Or go to the media campaign's related page.

  • Click on "Add Items."

  • Select the buying campaign item, click "Start Campaign Builder," fill out the necessary fields, and then click "Save."

  • Click on the campaign item that has been added to the related page.

  • Add a Buying Order by using the action button in the new Buying Order-related list on the Campaign Item.

Buying Order creation component

  • Select the Record Type and Connection for your Buying Order

  • The layout will open with the fields that were previously configured in an active Buying Configuration for this connection

  • After Selecting the Record Type and Connection of your Buying Order, Press Save

Select a Budget Type for the Buying Order

You can now select a Budget Type for your Xandr and DV360 Buying Orders and Items.

This feature has been introduced in version 2.170 and is only available for the Xandr and Google Display & Video 360 integrations.

When creating a new Buying Order:

  • Select Xandr or Google Display & Video 360

  • Choose "Impressions Budget" to create Buying Orders / Items with budget type impressions or “Revenue Budget” to use currency as budget type

Add a Buying Item to the Buying Order

  • Click the Add Buying Item button at the bottom. You can add multiple Buying Items in one Buying Order

  • Fill out the necessary fields for your Buying Item and press Save at the top right.

Add multiple Buying Orders

  • In the Buying Order creation component, you can add multiple Buying Orders on a single page.
    Click the Add Buying Order button on the top right corner (in the header).

  • Fill out the necessary fields for your Buying Order

  • Repeat the process until you have added all your desired Buying Orders and Items, Press Save at the top right.

Delete orders and items

  • Click the Delete button on the small drop-down menu on your right for the Buying order or Buying item you want to delete.

Copy orders and items

  • Click the Copy button on the small drop-down menu on your right for the Buying order or Buying item you want to copy

  • Define how many copies of orders or items should be created.

Buying Item creation when a buying order is created and saved

  • A Buying Item will be created automatically when you save your Buying Order which doesn't include any Buying Item

  • All data that is available for Buying Orders will be copied and filled into the according Buying item fields

  • After confirming the creation you will be able to save the Buying Order.

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