[Mapping] Which ADvendio Objects represent what in Amazon DSP for Entity mapping and Connection configuration?
Available with Version | 2.169 and up |
|---|---|
Role | Order Manager - Fulfilment; Product Management |
External Systems | Amazon DSP Pilot |
Challenge
Are you interested in using our Amazon DSP Pilot integration and need clarification on which ADvendio objects align with each component in Amazon DSP for our DSP Pilot integration?
Solution
General Mapping
Below is a list of ADvendio Objects and their corresponding entities in the Amazon DSP:
ADvendio Object | Amazon DSP | Description |
|---|---|---|
Buying Order | Order |
|
Buying Item | Line Item |
|
Account | Advertiser |
|
Account | Agency |
|
Connection ID | Advertiser IDs | Currently only Advertiser IDs |
Reporting Mapping
You can find more detailed information by visiting page https://advendio.atlassian.net/wiki/spaces/SO/pages/622730?atlOrigin=eyJpIjoiZTlhMGM0ODA4YzViNGJlOWExOWQ3Yzc3NWNiZDU1MWUiLCJwIjoiYyJ9
Supported reporting metrics are based on the Buying items/ Line items in Amazon. The following types of reports are supported:
Total Buying Report
Monthly Buying Report
Daily Buying Report
ADvendio Metric | Amazon DSP Metric | Type | Definition |
|---|---|---|---|
Total Conversions | Combined Purchases | Conversion | Total conversions as calculated according to the custom CPA set for the campaign |
Impressions | Impressions | Most Common, Bids/Impressions | Total number of impressions won. |
Clicks | Off Amazon Clicks | Most Common, Clicks | Total number of clicks |
Completed Views | Video Completed Views | Video Player | Number of video ads watched through to completion |
Media Cost | Total Cost | Cost, Most Common | Total cost incurred for the campaign, including both the partner cost and agency fees (if applied in the campaign's fees and rates) |