[Mapping] Which ADvendio Objects represent what in Amazon DSP for Entity mapping and Connection configuration?

Available with Version	2.169 and up

Available with Version	2.169 and up
Role	Order Manager - Fulfilment; Product Management
External Systems	Amazon DSP Pilot

Challenge

Are you interested in using our Amazon DSP Pilot integration and need clarification on which ADvendio objects align with each component in Amazon DSP for our DSP Pilot integration?

Solution

General Mapping

Below is a list of ADvendio Objects and their corresponding entities in the Amazon DSP:

ADvendio Object	Amazon DSP	Description

ADvendio Object	Amazon DSP	Description
Buying Order	Order
Buying Item	Line Item
Account	Advertiser
Account	Agency
Connection ID	Advertiser IDs	Currently only Advertiser IDs

Reporting Mapping

You can find more detailed information by visiting page 5.3 Revenue Schedule, Delivery Data, and Status Updates

Supported reporting metrics are based on the Buying items/ Line items in Amazon. The following types of reports are supported:

Total Buying Report
Monthly Buying Report
Daily Buying Report

ADvendio Metric	Amazon DSP Metric	Type	Definition

ADvendio Metric	Amazon DSP Metric	Type	Definition
Total Conversions	Combined Purchases	Conversion	Total conversions as calculated according to the custom CPA set for the campaign
Impressions	Impressions	Most Common, Bids/Impressions	Total number of impressions won.
Clicks	Off Amazon Clicks	Most Common, Clicks	Total number of clicks
Completed Views	Video Completed Views	Video Player	Number of video ads watched through to completion
Media Cost	Total Cost	Cost, Most Common	Total cost incurred for the campaign, including both the partner cost and agency fees (if applied in the campaign's fees and rates)