7.3.11 [Integrations Guide] for Connections: AdServer and Third-Party System Features, Functionality, and Setup

This article explores integration types, focusing on three main categories: Media Selling and AdServer connections, Media Buying, and Reporting.

To gain a better understanding of the technical capabilities provided by each integration category, we will examine the technical functionalities. This will include aspects such as delivery reporting, order and item submission, availability checks, location-based delivery data, creative uploads, programmatic data import, and enhanced delivery data.

Here are the main integrations categories, along with their supported features and links to navigate to Connections Integrations, ADvendio features and AdServer Connection Usage.

Media Selling and AdServer Integrations

AdButler
Triton
Google Ad Manager (AdServer including Ad Exchange)
AdsWizz (AdServer)
Xandr Monetize (AdServer and SSP)
FreeWheel (AdServer)
Equativ (ex-Smart)
Broadsign

Media Buying Integrations

TikTok
Google Ads
Amazon DSP (Pilot integration)
Linkedin
Facebook/Instagram
Xandr Invest
Google Campaign Manager 360
Google DV360 (DSP - Demand Site Platform)
Platform 161 (DSP)
Pinterest
The Trade Desk

Reporting and other integrations

Google Ad Manager Programmatic Reporting
Xandr Monetize (SSP - supply-side platform)
AdForm (SSP - supply-side platform)
Magnite (previously Rubicon)
Burt Analytics

Integration Categories and Their Supported Features for AdServers, SSPs, and Third-Party Syst

Have a look at the different types of integrations and the features that are supported for AdServers, SSPs, and other third-party systems:

Integrations Type and Name		Features
Integrations Type and Name		Delivery Data Reporting	Submit Buying Orders and Items	Availability Check	Sidebased Delivery Data	Creative Uploads	Programmatic Data Import	Enhanced Delivery Data
Media Selling and AdServer
	AdButler
	Triton
	Google Ad Manager (AdServer including Ad Exchange)
	AdsWizz
	Xandr Monetize
	FreeWheel
	Equativ (previously Smart)
	Broadsign
Media Buying Integrations
	Google Ads
	TikTok
	Amazon DSP (Pilot integration)
	LinkedIn
	Facebook / Instagram
	Xandr Invest
	Google Campaign Manager 360
	Google DV360
	Platform 161
	The Trade Desk
	Pinterest
Reporting and other integrations
	AdForm
	Magnite (previously Rubicon)
	Burt Analytics

Important Links for ADvendio features

Please find a list of useful links and actions that will enhance your experience with ADvendio. Each link corresponds to a specific aspect of the platform, making it easier for you to access the information and tools you need to manage your advertising campaigns effectively. Explore to optimize your processes and make the most of ADvendio's capabilities:

Main Features actions	Link

Main Features actions	Link
Import product building blocks	7.3.2 Transfer Data from the AdServer
Check availability	4.4 Check Availability in ADvendio
Book and Reserve an order	4.8.1 How to submit Media Campaign and Campaign Items into external systems (AdServers, SSPs, Exchanges)
Sumbit Buying orders	4.19.2 How to submit and traffick Buying Orders and Items from ADvendio to a DSP or Social Media Platform
Information about Buying Item performance and cost	4.19.3 How to get information about Buying Item performance and cost into ADvendio?
Change the status of an order / Buttons to Update Ad-Status in AdServer	4.2.4 Campaign Item Buttons and Functions
Submit and link creatives	4.12.2 How to upload Ad Materials (Creatives) to ADvendio?
Import delivery data	5.3 Revenue Schedule, Delivery Data, and Status Updates

Resources for Connections Integrations

Here are some helpful links to assist you in understanding and implementing Connections Integrations along with its essential features:

AdServer Connection Usage

AdServer Connection Usage is an essential component in managing and tracking digital ad campaigns. To ensure that you can make the most of this feature for their advertising strategies, the links below provide valuable insights and practical knowledge: