This article explores integration types, focusing on three main categories: Media Selling and AdServer connections, Media Buying, and Reporting.

To gain a better understanding of the technical capabilities provided by each integration category, we will examine the technical functionalities. This will include aspects such as delivery reporting, order and item submission, availability checks, location-based delivery data, creative uploads, programmatic data import, and enhanced delivery data.

Here are the main integrations categories, along with their supported features and links to navigate to Connections Integrations, ADvendio features and AdServer Connection Usage.

Media Selling and AdServer Integrations

• AdButler

• Triton

• Google Ad Manager (AdServer including Ad Exchange)

• AdsWizz (AdServer)

• Xandr Monetize (AdServer and SSP)

• FreeWheel (AdServer)

• Equativ (ex-Smart)

• Broadsign

Media Buying Integrations

• TikTok

• Google Ads

• Amazon DSP (Pilot integration)

• Linkedin

• Facebook/Instagram

• Xandr Invest

• Google Campaign Manager 360

• Google DV360 (DSP - Demand Site Platform)

• Platform 161 (DSP)

• Pinterest

• The Trade Desk

Reporting and other integrations

• Google Ad Manager Programmatic Reporting

• Xandr Monetize (SSP - supply-side platform)

• AdForm (SSP - supply-side platform)

• Magnite (previously Rubicon)

• Burt Analytics

Integration Categories and Their Supported Features for AdServers, SSPs, and Third-Party Syst

Have a look at the different types of integrations and the features that are supported for AdServers, SSPs, and other third-party systems: