Optimization feature in ADvendio
Optimizer video
Description of the feature
Do you still question how and when you can edit your Media Campaign, and for example how you can change the runtime or adjust the targeting? The Optimization feature will help you ensure your order is adjusted and the version history is stored.
What are the advantages of Optimizer and why should you use it?
Helps to make adjustments to already ongoing campaigns (by changing campaign duration or amending a banner placement)
Useful in situations when changes on already booked orders are needed
Data changes performed are synchronized in real-time with your campaigns on the AdServer
It saves time, and money and reduces manual steps to perform when the order has been activated
Change history will be stored (to be compliant for audit purposes)
Campaign items can be canceled, added, and edited within one feature
Invoices will be adjusted
You can enable/disable approvals for your optimized versions
Optimizer is a powerful tool to edit your media campaigns. Please follow internal instructions to understand when Optimizer should be used and when the media campaign can just be edited. Editing a media campaign with the “edit” button stores no change history and is also not possible if the media campaign is fully or partially invoiced, so the Optimization feature is a solution here.
Two Optimization types are available: Optimization and Amendment
Order optimization
Can not be used if the Media Campaign is partially or fully invoiced
Campaign item values are overwritten
Version history is saved
Order amendment
Invoices are adjusted taking into invoice cancellation type
Campaign items are cancelled and new ones created
Mostly it depends on the internal policy when and which optimization type to use as well as which invoice cancellation type to choose.
The following invoice cancellation types are available
Standard cancellation
Fully cancel the related invoices completely
Issues new correct invoices
Merge periods cancellation
Cancels only line items for changed Campaign Item out of all related invoices
Invoice items which related to other Campaign Items but the same invoices will not get cancelled
Issue one credit note for all changed Campaign Items in the current period
Create a new invoice for the changed Campaign Item per period
Merge all cancellation
Merge all changes for related Campaign items in the next outstanding PreInvoice
When there are no outstanding Preinvoices, create only 1 Preinvoice for all changes in the current period
More sources on this Feature
https://advendio.atlassian.net/wiki/spaces/SO/pages/60325936
https://advendio.atlassian.net/wiki/spaces/SO/pages/256442643
https://advendio.atlassian.net/wiki/spaces/SO/pages/1184235529
Contact us
If you are looking for more demos or information on this feature, please reach out to us and we will be able to help.