[Buying Orders & Buying Items] How to configure them on Pinterest?
Available with Version | 2.168 and up |
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Role | Order Manager - Fulfilment; System Administrator |
External Systems |
Challenge
You plan to use the ADvendio platform features to purchase media via Pinterest. This article will provide an overview of the fields and configurations needed to set up Buying Items with Pinterest Integration.
Solution
The following table shows the naming correspondence between items in ADvendio and their equivalent in Pinterest
ADvendio Object | Purpose / Additional description | |
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Buying Order | Campaign |
|
Buying Item | Ad Group |
|
Account | Ad Account |
|
Connection | A user booking Ads on Pinterest | Each Connection configured in ADvendio will be for one single Pinterest User. If a customer uses multiple Pinterest accounts for ad booking, it will be necessary to create indvidual connections for each of them. |
1. Buying Configuration
To begin the buying configuration process for successfully pushing Buying Orders/Items to Pinterest, follow these steps:
Access the App Launcher and search for "Buying Configurations."
Once in the "Buying Configuration" section, click on "New" to start
General Information
Select “Pinterest” as a connection and select the “Active” checkbox
The following image shows the recommended set of fields to add for the Pinterest integration:
2. Buying Order
The following table shows the list of fields defining the Buying Order for the Pinterest Integration.
The icon in the Required column indicates the fields that can’t be empty for the successful submission of the Buying Order.
Required | ADvendio Field | Description | Comments |
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| Buying Order Name | Name of the Buying Order |
|
Advertiser | Pinterest Ad Account |
| |
Auto | Connection | Contains the necessary credentials to connect to Pinterest. Server name, e.g. ASL-005 |
|
Start Date/ End Date | Sets the start and end date for your campaign |
| |
Budget Amount | Budget can be set
| If Budget Amount of Budget Amount Daily is not set on Buying Order then it needs to be set for each Buying Item | |
Order Goal | Use this option to define a goal you would like to reach Order Goal stands for Pinterest Campaign objective | This option is mandatory to be set when creating Buying order | |
Auto | Insertion Order ID |
| It will be assigned automatically after the Buying Order is successfully submitted |
| Status | Status of the order |
|
3. Buying Item
After creating a Buying Order, you can configure individual Buying Items, which will represent your Pinterest AdGroups.
These help to control your programmatic media spend, by setting up details like the bidding strategy, goals, and automatic optimizations.
You can create as many items as you like for your Buying Order.
The following table shows the list of fields defining the Buying Item for the Pinterest Integration.
The icon in the Required column indicates the fields that can’t be empty for the successful submission of the Buying Order.
Required | Buying Item Field | Description | Additional information |
---|---|---|---|
Buying Item Name | Name of the Buying Item |
| |
| Status |
|
|
Start Date / End Date | Sets the start and end date for your item |
| |
| Start Time/ End Time | Sets the start and end time for your item |
|
Budget Amount | Sets the total amount to use as budget for your item | The type of budget used for your Buying Item, needs to be the same as used for the Buying Order | |
Billable Event | Possible Options:
|
| |
Creative Type | Possible Options:
|
| |
Selected Targeting | Pinterest supports the Targeting UI, the following sample string shows the Pin ID imported as Inventory in ADvendio | For a successful submit, the Selected Targeting field of Buying Item needs to contain a “Pin” (previously imported in the selected connection through the Transfer To Advendio feature). | |
Auto | Line Item ID |
| It will be assigned automatically after the Buying Item is successfully submitted |
Once you submitted an Order Item from ADvendio, you will be able to modify a limited amount of fields.
Buying Campaigns