[Buying Orders & Buying Items] How to configure them on Pinterest?

Available with Version

2.168 and up

Available with Version

2.168 and up

Role

Order Manager - Fulfilment; System Administrator

External Systems

Pinterest

Challenge

You plan to use the ADvendio platform features to purchase media via Pinterest. This article will provide an overview of the fields and configurations needed to set up Buying Items with Pinterest Integration.


Solution

The following table shows the naming correspondence between items in ADvendio and their equivalent in Pinterest

ADvendio Object

Pinterest

Purpose / Additional description

ADvendio Object

Pinterest

Purpose / Additional description

Buying Order

Campaign

 

Buying Item

Ad Group

 

Account

Ad Account

 

Connection

A user booking Ads on Pinterest

Each Connection configured in ADvendio will be for one single Pinterest User.

If a customer uses multiple Pinterest accounts for ad booking, it will be necessary to create indvidual connections for each of them.

1. Buying Configuration


To begin the buying configuration process for successfully pushing Buying Orders/Items to Pinterest, follow these steps:

 Access the App Launcher and search for "Buying Configurations."

  1. Once in the "Buying Configuration" section, click on "New" to start

  • General Information

  • Select “Pinterest” as a connection and select the “Active” checkbox

The following image shows the recommended set of fields to add for the Pinterest integration:

Screenshot 2024-03-05 at 16.56.21.png

2. Buying Order

The following table shows the list of fields defining the Buying Order for the Pinterest Integration.

The icon in the Required column indicates the fields that can’t be empty for the successful submission of the Buying Order.

 

Required

ADvendio Field

Description

Comments

Required

ADvendio Field

Description

Comments

Buying Order Name

Name of the Buying Order

 

Advertiser

Pinterest Ad Account

 

Auto

Connection

Contains the necessary credentials to connect to Pinterest.

Server name, e.g. ASL-005

 

Start Date/ End Date

Sets the start and end date for your campaign

 

Budget Amount

Budget can be set

  • On Buying Order

  • For each Buying Item individually

If Budget Amount of Budget Amount Daily is not set on Buying Order then it needs to be set for each Buying Item

Order Goal

Use this option to define a goal you would like to reach

Order Goal stands for Pinterest Campaign objective

This option is mandatory to be set when creating Buying order

Auto

Insertion Order ID

 

It will be assigned automatically after the Buying Order is successfully submitted

 

Status

Status of the order

 

3. Buying Item

After creating a Buying Order, you can configure individual Buying Items, which will represent your Pinterest AdGroups.
These help to control your programmatic media spend, by setting up details like the bidding strategy, goals, and automatic optimizations.
You can create as many items as you like for your Buying Order.

The following table shows the list of fields defining the Buying Item for the Pinterest Integration.

The icon in the Required column indicates the fields that can’t be empty for the successful submission of the Buying Order.

Required

Buying Item Field

Description

Additional information

Required

Buying Item Field

Description

Additional information

Buying Item Name

Name of the Buying Item

 

 

Status

 

 

Start Date / End Date

Sets the start and end date for your item

 

 

Start Time/ End Time

Sets the start and end time for your item

 

Budget Amount

Sets the total amount to use as budget for your item

The type of budget used for your Buying Item, needs to be the same as used for the Buying Order

Billable Event

Possible Options:

  • Clickthrough

  • Impression

  • Video V 50 MC

 

Creative Type

Possible Options:

  • Regular

  • Video

  • Shopping

  • Carusel

  • Max Video

  • Shop the Pin

  • Idea

  • Quiz

 

Selected Targeting

Pinterest supports the Targeting UI, the following sample string shows the Pin ID imported as Inventory in ADvendio
{ "Inventory": { "type": "List", "logic": "&&", "valL": [ { "type": "Id", "valS": "a092K000040eyF8QAI" } ] } }

For a successful submit, the Selected Targeting field of Buying Item needs to contain a “Pin” (previously imported in the selected connection through the Transfer To Advendio feature).
The Pin in Pinterest is the equivalent of a Creative.

Auto

Line Item ID

 

It will be assigned automatically after the Buying Item is successfully submitted


Once you submitted an Order Item from ADvendio, you will be able to modify a limited amount of fields.

Buying Campaigns