4.2.5.9 Overwriting Booking Goals & Pricing for Digital Campaign Items / Total Impressions / Guaranteed AI / CPD & Fixed Price Cases for AdServers and similar integrations
Summary
ADvendio provides flexibility for configuring booking goals and pricing for digital campaign items, supporting third-party integrations such as AdServers, SSPs, and other custom platforms. This page outlines the key fields and how they interact with ADvendio's internal calculations and external integrations. It also includes common use cases and practical examples to help you optimize your setup.
Campaign Item Fields and how they work?
The following fields are available for configuring goals and pricing on the Campaign Item Object:
Field | ADvendio Impact | Impacts Amount calculation | Shown on PDF | Third Party Integration (AdServer, SSP, DooH, Custom Integrations) |
|---|---|---|---|---|
Billing Category | Determines how quantities are calculated (e.g., CPM = number of impressions, CPC = number of clicks). | Mapped to Rate & Pricing settings for each AdServer, depending on the integration. | ||
Sales Price | Price per unit in ADvendio. Overwrites List Prices (from Ad Specs) | Sent as the rate to external platforms when applicable. Pricing Calculation depending on setup, click here for further information | ||
AdServer Price | No direct impact on calculations or PDF in ADvendio | Manually set a target price/rate for your integrated platform Pricing Calculation depending on setup, click here for further information | ||
Quantity | The number of units (e.g., impressions or clicks) sold or targeted. | If not overwritten, this value is sent to the integrated platforms. | ||
Guaranteed AI | Minimum number of impressions guaranteed for your item | Used for Availability Checks only | ||
Total Impressions | Custom target quantity for integrations. | Overrides Quantity and is sent to external platforms if set. | ||
Booking Quantity | Read Only Displays the quantity that is sent to integrated platforms | Read Only Displays the quantity that is sent to integrated platforms |
Additional Information:
add links to related ADvendio pages, such as billing categories, price mapping, overbooking factor
Why use these?
Fields like Quantity and Sales Price are directly tied in, into ADvendio Amount Calculation and Invoicing
When you want to set up Rates or Target Quantities without changing how ADvendio calculates amounts
When you want more control over how external pricing is set up
Use Cases and Example Set Ups:
Availability Checks for Sponsorship Type bookings:
Scenario: For CPD bookings, external platforms often use a percentage of impressions as a target, while ADvendio calculates quantities based on booking duration. You still want to make sure your bookings will reach a certain number of impressions and allow your Users to check if that is the case.
Solutions:
Set Guaranteed AI field the no. of impressions you would like to at least reach
Availability Check will compare this number to available impressions and show results accordingly
Map Individual Day Rates for bookings (Fixed Price Campaign Items):
Scenario: Items are sold as fixed-price packages with a quantity of 1.
Solutions:
AdServer Price: Set your desired rate directly (Additional configuration may required for customers lower than 2.173)
Total Impressions: Set number of days of your item into total impressions field; Pricing calculation will divide total Campaign Item Amounts by total quantity to calculate
Set Custom CPM/CPC/vCPM Rate:
Scenario: You want to apply a custom CPM rate in the target platform while maintaining ADvendio's internal CPM pricing.
Solutions:
AdServer Price: Use field to set desired rate directly (Additional configuration may required for customers lower than 2.173)
Manual booking targetgs:
Scenario: Adjust the number of units for an item while preserving calculations for ADvendio Amounts and Invoices.
Solutions:
Total Impressions: Set the desired new quantity into the Total Impressions field
Additional Ressources:
7.3.1.2 How are Prices / Rate information submitted to AdServers (Campaign Item Pricing)
3.1.4.4.3 How Billing Categories are Mapped to Third Party Integrations (AdServers, SSPs ect.)