[Targeting] Keywords

1.1. Overview

We’ve added another powerful tool to your Pinterest Integration: Keywords Targeting.
This allows advertisers to target specific search terms or phrases that Pinterest users are actively looking for, enhancing the relevance and effectiveness of your campaigns.

1.2. What’s New?

With the new Keywords Targeting feature, you can now:

• Paste or type a list of target keywords directly into ADvendio.

• Use Pinterest-specific formatting to refine targeting (e.g., “phrase match”, [exact match], -negative match).

• Easily update or remove keywords as your campaign goals evolve.

1.3. Why This Matters

Keywords help you:

• Reach users who are actively searching for content related to your product.

• Customize your ads to appear based on user intent.

• Improve return on ad spend by focusing on relevant search behavior.

1.4. Use Cases

• A retail brand can target keywords like “women’s spring jacket” or [budget-friendly boots].

• A fitness app might use terms like home workouts, -"gym membership", or "lose belly fat".

• A grocery delivery service could reach users searching for “meal prep ideas” or quick dinners.

1.5. How to Use It

1.5.1. Buying Configuration

Make sure that the “Keywords“ field is added to the Pinterest Buying Configuration:

• Click on the nine-dots menu in the top left corner of ADvendio and type “Buying Configuration“

• Create or edit an already existing (active) Pinterest Buying Configuration, and make sure that the “Keywords (Long Text Area)“ field is added to the Buying Item Fields list, as shown in the screenshot below.
  
  

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1.5.2. Add Keywords

• Create a new Pinterest Buying Item or open an existing one and press the Edit button.

• Locate the field labeled “Keywords”.

• Paste or type in your keyword list — one keyword per line, no comma or semicolon needed.
  
  

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• Format your keywords to indicate:

  • broad match

  • "phrase match"

  • [exact match]

  • -"negative phrase match"

  • -[negative exact match]

Examples of accepted formats:

1.5.3. Submit as Usual

Once your Buying Item includes keywords, proceed with your Buying Order submission to Pinterest as normal.

1.6. Need Support?

If you have questions or encounter issues, please feel free to open a case in our support portal.