[Targeting] Interests

1.1. Overview

We’ve expanded our Pinterest integration with a powerful new capability: the ability to import and use Pinterest “Interests” for campaign targeting. This feature lets you reach audiences based on what they actively explore on Pinterest — from fashion trends to travel destinations.

1.2. What’s New?

ADvendio now supports:

• Importing Pinterest Interests using the Transfer to ADvendio feature.

• Displaying Interests in a tree format under the Inventory section of the Buying Item.

• Selecting multiple Interests to refine your campaign targeting within ADvendio’s UI.

1.3. Why This Matters

Using Interests:

• Boosts targeting precision for your Pinterest campaigns.

• Lets you reach relevant, high-intent audiences without guessing.

• Saves time by bringing Pinterest targeting options straight into ADvendio.

1.4. Use Cases

• A home décor brand can target users interested in "Minimalist Interiors".

• A travel company can reach Pinterest users browsing "Beach Vacations" or "Europe Tours".

• A retail chain can promote seasonal offers to users interested in "Spring Outfits" or "Holiday Shopping".

1.5. How to Use It

1.5.1. Import Interests

• Open an active Pinterest connection in ADvendio, or create a new one (click on the nine-dots menu in the top left corner and type “Connections“).

• Click on the Transfer to ADvendio button and select Inventory → Interest.

• You can schedule the transfer or click on “Run Now” to start it right away.

• This will pull a list of Interests directly from the Pinterest platform.

1.5.2. Add Interests to a Buying Item

• Create a new Pinterest Buying Item or open an existing one and press the Edit button.

• Click on the Targeting tab.

• Click on the pencil icon in the targeting section of the Buying item to open the targeting tree
  
  

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• Navigate to the Inventory Targeting category and browse or search for Interests.

• Select one or more Interests to add to your targeting.
  
  

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• Press “Save and Back“ once you have completed your selection to return to the Buying Item settings.

1.5.3. Bonus: Breadcrumb Navigation

• Each Interest shows a breadcrumb path, helping you understand its position in the category tree.

• Example: Education > Teacher Resources > Classroom Management
  
  
  

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1.5.4. Submit as Usual

Once your Buying Item includes Interests, proceed with your Buying Order submission to Pinterest as normal.

1.6. Need Support?

If you have questions or encounter issues, feel free to open a case in our support portal.