/
[Targeting] Zip Code-based Location Targeting

[Targeting] Zip Code-based Location Targeting

Available with Version

2.176 and up

Available with Version

2.176 and up

Role

Order Manager - Fulfilment; System Administrator

External Systems

Facebook

1.1. Overview

You can now precisely target your Facebook campaigns using Zip Code-based location targeting in ADvendio. This feature gives advertisers a way to deliver highly localized messaging, ensuring your ads reach the right neighborhoods, cities, or regions.

1.2. What’s New?

  • Use the new Ad Postal Codes field at the Buying Item level.

  • Paste in postal codes formatted as CountryCode:PostalCode.

  • Submit Buying Orders to Facebook with these location details included.

  • Only the inclusion of zip codes is supported (no exclusions yet).

  • Added support for Facebook ZIP code targeting in Targeting Sets via the new AdPostalCodes field, now editable in the Targeting Sets Wizard.

1.3. Why This Matters

Location-based targeting helps you:

  • Run hyper-local campaigns for regional promotions or stores.

  • Reach customers in high-conversion areas.

  • Customize your messaging by region (e.g., seasonal relevance, store proximity).

1.4. Supported Format

When entering zip codes:

  • Use the format: CountryCode:PostalCode

You can specify one postal code per line, as shown in the following example:

US:94107 GB:AB10 IE:D6W NL:5643 PT:4560

1.5. How to Use It

1.5.1. Buying Configuration

Make sure that the “Ad Postal Codes (Long Text Area)“ field is added to the Facebook Buying Configuration:

  • Click on the nine-dots menu in the top left corner of ADvendio and type “Buying Configuration“

  • Create or edit an already existing (active) Facebook Buying Configuration, and ensure that the
    “Ad Postal Codes (Long Text Area)“ field is added to the Buying Item Fields list, as shown in the screenshot below.

Screenshot 2025-04-24 at 16.42.16.png

1.5.2. Add Postal Codes

  • Navigate to your Facebook Buying Item in ADvendio.

  • Locate the field labeled “Ad Postal Codes”.

  • Paste or type in your list of Postal Codes — one keyword per line, no comma or semicolon needed.

    Screenshot 2025-04-24 at 16.54.34.png

1.5.3. Submit as Usual

Once your Buying Item includes the desired number of postal codes, proceed with your Buying Order submission to Facebook as normal.

Notes & Limitations

  • Only valid postal codes will be accepted by Facebook’s API.

  • There is no automated check for invalid zip codes — submission may fail if incorrect.

  • If you're unsure of the correct format, use Facebook UI as a reference or consult the ADvendio support team.

  • Facebook ZIP code targeting is now available in Targeting Sets through the new AdPostalCodes field, with full editing support in the Targeting Sets Wizard.
    Check this page for more information on how to create and manage Targeting Sets

  • This feature is available as of version 2.176.

1.6. Need Help?

If you have questions or encounter issues, feel free to open a case in our support portal.