Always-On Campaigns in Xandr (no end date)

Summary

The new Always-On Campaigns feature allows users to create Campaign Items without a fixed end date in ADvendio when using the Xandr integration. This mirrors the native Xandr behavior where advertisers can choose to keep a campaign running indefinitely, reducing the need for manual runtime extensions and helping avoid revenue loss due to accidental campaign deactivations.

How to Use

1. Navigate to the Media Campaign and open or create a Campaign Item.

2. Right next to the Until Date field of the Campaign, you will have a checkbox to enable or disable the End date

   1. No end date checkbox to enable the Always-On behavior.
      
      

      Open

      

       

       

3. The ‘until date’ will still be required to be added

   1. In Advendio we can't have the until date empty, so in order to be aligned with a no-end-date campaign we suggest adding a date as far in the future as possible, so as long as the campaign item is live in Xandr

4. Enter all required Xandr fields as usual, including:

   • Budget

   • Pacing method

   • Targeting and other Xandr-specific configurations

2. Book the Campaign to Xandr

1. Trigger the booking process (either manual or automated).

2. Once successful:

   • A Line Item is created in Xandr.

   • The Line Item should show “No End Date” in the Xandr UI.
     
     

     Open

     

     Xandr UI

Admin Actions

• ✅ No new fields or permissions are required

• ✅ No manual activation steps; feature is part of the Campaign Builder logic

• ✅ No documentation toggle necessary—feature is available out of the box after deployment