3.1.5.5 Ad Type (FreeWheel)

You can use the Inventory and Rate Manager to create your Ad Types. When creating AdTypes for FreeWheel make sure to fill the following fields:



FieldInstructions
1NameEnter your Ad Type name
2Record TypeFreeWheel
3Priority  

Optional:

Sets the override mode for the placement. Read 3.1.5.5.1 Priority / Placement Override Settings for more information.

4AdServer LoginYour login record - read 7.3.1.1 Which Login User do I use to create your Login record.
5Adtype

Options to choose from to match your budget model:

  • Impression Target
  • SOV%
  • POD%
  • All impression sponsorship
  • Evergreen
6Goal Percent 

This percentage value is fed into the Share of Voice/PODs field in FreeWheel. Should be used for

  •  SOV% and POD% 
7Delivery Type

Sets the delivery priority for your Impression Target Placements. Can be set to:

  • Guaranteed 
  • Preemptible

If you want to use another Delivery Type for a certain Campaign Item there is also a field Delivery Type on the Campaign Item, which you can manually set to overwrite the Delivery Type of the Ad Type.    

8Delivery Rate Type

Sets the pacing of your placements. Can be set to:

  • FastAs
  • SmoothAs

If you want to use another Delivery Rate Type for a certain Campaign Item there is also a field Delivery Rate Type on the Campaign Item, which you can manually set to overwrite the Delivery Rate Type of the Ad Type.    


The pacing is set using the Campaign item delivery rate type (ADvendio_CampaignItem.DeliveryRateType__c). Frequency capping done the same as for all other AdServers. 

Please take a look to this table to check the setup of your Ad Types for FreeWheel (From version 2.102 and up we set the default values to avoid error messages.).
AdType
Delivery Type
Delivery Rate Type
(Campaign Item)
Quantity (Budget in FreeWheel)
Billing Category
Priorities

Impression Target

Guaranteed, PreemptibleFast as, Smooth as

Quantity (for CPM)

Guaranteed Impressions (for Fixed Price)

CPM

Above Paying Ads 11 to 20

Below Paying Ads -1 to -10

SOV%

Guaranteed

Fast as

Goal PercentCPM, Fixed PriceBelow Normal, Normal, Above Normal, High, Highest

POD%

Guaranteed

Fast as

Goal PercentCPM, Fixed PriceBelow Normal, Normal, Above Normal, High, Highest

All impression sponsorship

Guaranteed

Fast as

-CPM, Fixed PriceBelow Normal, Normal, Above Normal, High, Highest

Evergreen

PreemptibleFast asGoal PercentCPMBelow Normal, Normal, Above Normal, High, Highest

Evergreen Forecasts

Forecasts for the Ad Type Evergreen are not possible in FreeWheel.

Also read more here: 7.3.7 FreeWheel Features