3.1.5.5 Ad Type (FreeWheel)
- Former user (Deleted)
- Daniel Yañez
- Former user (Deleted)
You can use the Inventory and Rate Manager to create your Ad Types. When creating AdTypes for FreeWheel make sure to fill the following fields:
Field | Instructions | |
|---|---|---|
| 1 | Name | Enter your Ad Type name |
| 2 | Record Type | FreeWheel |
| 3 | Priority | Optional: Sets the override mode for the placement. Read 3.1.5.5.1 Priority / Placement Override Settings for more information. |
| 4 | AdServer Login | Your login record - read 7.3.1.1 Which Login User do I use to create your Login record. |
| 5 | Adtype | Options to choose from to match your budget model:
|
| 6 | Goal Percent | This percentage value is fed into the Share of Voice/PODs field in FreeWheel. Should be used for
|
| 7 | Delivery Type | Sets the delivery priority for your Impression Target Placements. Can be set to:
If you want to use another Delivery Type for a certain Campaign Item there is also a field Delivery Type on the Campaign Item, which you can manually set to overwrite the Delivery Type of the Ad Type. |
| 8 | Delivery Rate Type | Sets the pacing of your placements. Can be set to:
If you want to use another Delivery Rate Type for a certain Campaign Item there is also a field Delivery Rate Type on the Campaign Item, which you can manually set to overwrite the Delivery Rate Type of the Ad Type. |
The pacing is set using the Campaign item delivery rate type (ADvendio_CampaignItem.DeliveryRateType__c). Frequency capping done the same as for all other AdServers.
Please take a look to this table to check the setup of your Ad Types for FreeWheel (From version 2.102 and up we set the default values to avoid error messages.).
AdType | Delivery Type | Delivery Rate Type (Campaign Item) | Quantity (Budget in FreeWheel) | Billing Category | Priorities |
|---|---|---|---|---|---|
Impression Target | Guaranteed, Preemptible | Fast as, Smooth as | Quantity (for CPM) Guaranteed Impressions (for Fixed Price) | CPM | Above Paying Ads 11 to 20 Below Paying Ads -1 to -10 |
SOV % - custom | Guaranteed | Fast as | Goal Percent | CPM, Fixed Price | Below Normal, Normal, Above Normal, High, Highest |
POD % - custom | Guaranteed | Fast as | Goal Percent | CPM, Fixed Price | Below Normal, Normal, Above Normal, High, Highest |
All impression sponsorship | Guaranteed | Fast as | - | CPM, Fixed Price | Below Normal, Normal, Above Normal, High, Highest |
Evergreen | Preemptible | Fast as | Goal Percent | CPM | Below Normal, Normal, Above Normal, High, Highest |
Evergreen Forecasts
Forecasts for the Ad Type Evergreen are not possible in FreeWheel.
Also read more here: FreeWheel Description and Import Types